Cross-Channel Marketing and One-to-One Loyalty Programs with Åhléns

Slutdatumet för detta event har passerat

Seminariet är fullsatt!

Neolane, enterprise marketing technology provider, are  presenting exciting case studies on personalized communication and consumer loyalty. Stadium and SAS are two of the companies that will be presented. Furthermore, Åhléns is also on location and will present their successful work with Cross-Channel Marketing and One-to-One Loyalty Programs.

Welcome to another interesting breakfast seminar with Wednesday Relations and Neolane!

Innehåll

08.00 | Introduktion av Wednesday Relations

08.05 | One-to-One Marketing Personalization - best practices on how to benefit from One-to-One Cross-Channel Personalization

Neolane will present exciting case studies from companies that have successfully enhanced personalized communication and consumer loyalty. Case studies from the following companies will be presented:

• Accor Hotel on how they have generated more than 50 million dynamically personalized communications based on customer preferences, behavioral and transactional data 
• Stadium on how they have created a more loyal membership base 
• SAS Scandinavian Airlines on how they coordinate Multi-Country Content and Campaign Management 
• Meetic, the European Online Dating Service on how they send 180+ million personalized messages per month – including 3-5 million real-time alerts each day

Franck Attia, Director of Nordic Operations, Neolane

08.45 | Praktikfall Åhléns: Cross-Channel Marketing and One-to-One Loyalty Program

Åhléns, will speak on the topic Cross-Channel and One-to-One Loyalty Program. You will learn how Neolanes marketing system has brought Åhléns easy management of loyalty programs, personalization, Cross Channel Communication and an introduction to Conversational Marketing. The activities have been executed in Sweden, Norway and Finland.

Reine Walfridsson, CRM Manager, Åhléns

The cornerstone of all operations in Axstores is the meeting with the customer and continuously taking the new and changing needs of consumers into account. This keen awareness has always been a factor for success. Every day more than 300,000 people visit Axstores department stores and specialty stores throughout Sweden. Åhléns department stores are one of Sweden's leading retail chains with 77 department stores and Kicks is one of the largest cosmetics chain in the Nordics with more than 170 stores in Sweden, Norway and Finland.

09.20 | Summering och frågor

09.30 | Avslutning

Anmälan

Seminariet är fullsatt!

Behöver du avboka gör du det senast den 19 september. Om du är anmäld och inte dyker upp faktureras du 500 kr.

Observera: Detta seminarium är ej öppet för dig som arbetar i konsultverksamhet eller är kollega i branschen till vår frukostpartner Neolane.

Partnerföretag

Neolane is a provider of enterprise marketing and communication solutions for customeroriented marketing and outbound communications. Proven to both increase sales and reduce costs, Neolane is used by more than 240 of the world's most innovative marketers including Stadium, Ikea, Tele2, Alcatel-Lucent, France Telecom, Accor Hotels, Nestlé-Nespresso and Scandinavian Airlines.
webb: www.neolane.com

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Vill du vara partner?

Vill du vara partner på ett frukostseminarium eller någon annan av våra aktiviteter? Maila oss eller ring oss på 08-642 21 90 så hjälper vi dig!

Projektledare

Jag som projektleder detta seminarium heter Maria Musesoglu. Du är hjärtligt välkommen att höra av dig till mig via mail eller på telefon 08-642 21 90 om du har några frågor gällande evenemanget.