Wednesday Hybrid Breakfast
Exploring Multichannel Communication for Enhanced CX
Datum
21maj
Tid
08.30-09.30, breakfast starts 08.00.
Plats
Sergelkonferensen | Mäster Samuelsgatan 42 Stockholm
Pris
Kostnadsfritt
Optimizing multichannel communication for enhanced CX efficiency
Join us for a morning seminar where we will reveal the secrets to effectively communicating with your customers across multiple channels while keeping costs low. Whether you opt for in-house strategies or enlist the help of a supplier, success is achievable.
Learn how aligning data points and digital processes can streamline your efforts, making communication easier than ever before. Discover practical tips and easy-to-implement strategies to kickstart your journey towards more accurate and cost-effective customer engagement.
Program
08.00 | Breakfast
Registration & breakfast for or those joining us at the venue | Sergelkonferensen
08.30 | Introduction
Mats Gustafsson, CEO & Founder | Wednesday Relations
08.35 | Unlocking efficiency: Navigating the marketing department's quest to do more with less
- Insights provided on navigating the landscape, streamlining processes, and leveraging technology
- Hear industry experts discuss whether rapid digitization is the solution
- Practical strategies, real-world examples, and actionable advice for marketing in the digital transformation era
Erik Åkenes, Marketing Director | Canon / Ulf Nilsson, Business Development | Canon / Patrik Zolnir, Business Consultant | Canon
08.50 | Charting a new course: Exploring the evolving world of AI and legislative changes
- Explore the transformative potential of AI and legislative reforms reshaping industries
- Casper will delve into upcoming regulations like the EU's AI law and Accessibility laws
- Insights provided on adapting businesses to regulatory changes, responsibly leveraging AI for optimized customer communication strategies and organizational success
- Prepare to embrace a future where innovation and compliance intersect, ushering in a new era of possibilities.
Casper Bech Andersen, Enterprise Account Manager | Quadient
09.10 | How can it be done? Real life examples on successful CCM
- Learn how to elevate customer communication to the next level with full control
- Communicate with customers on their preferred channels and combine channels for enhanced effectiveness
Jan Bäckman, Affärsområdeschef/Kommunikation | Åtta45 Print & Media Partner
Tommy Jansson, Sälj & Marknadskommunikation | Åtta45 Print & Media Partner
09.30 - 10.00 | Networking Mingle
Target Group
This event is for decision-makers and leaders witing Marketing, CRM and CX. It is intended for those who have overall responsibility for the company's strategic direction, business development and digital transformation.
The event is not open to competitors of our partner.
Online registration closes on May 20th, 17.00 CEST.
Speakers
Erik Åkenes
Marketing Director | Canon Svenska AB
Executive Scholar in Marketing & Sales from Kellogg School of Management. With experience from various roles such as Communications Manager and Sales Director Erik brings different perspectives into marketing management at Canon. He believes in the power and responsibility of marketing to influence and make positive changes for customers and society. Erik contributes with his experience of successful communication by embracing analytics and new technology while stretching creative boundaries.
Ulf Nilsson
Business Development | Canon Svenska AB
Extensive experience as a business developer with a strong focus on more complex processes and challenges in customer communication.
Patrik Zolnir
Business Consultant | Canon Svenska AB
Seasoned professional within software solutions especially focused on customer communication, productivity, and legislative adherence.
Casper Bech Andersen
Enterprise Account Manager, Nordics | Quadient
As a seasoned professional with over a decade of experience in the Customer Communications Management (CCM) industry, Casper has demonstrated a keen passion for staying updated on the latest technological advancements and industry trends. Throughout his career, he has earned a reputation as a trusted advisor, leveraging his expertise to provide valuable insights and guidance to individuals and organizations alike. As a speaker at this event, Casper is excited to share his wealth of knowledge and experience with the audience, offering unique perspectives on how technology is shaping the industry.
Jan Bäckman
Affärsområdeschef/Kommunikation | Åtta45 Print & Media Partner
Business developer with 25 years in the industry and broad knowledge of mainly automated processes.
Tommy Jansson
Sälj & Marknadskommunikation | Åtta45 Print & Media Partner
34 years in the industry. Key account manager and senior advisor in graphic production with a focus on variable data and different channel choices.
Mats Gustafsson Waxler
CEO & Founder | Wednesday Relations
Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.
Breakfast Partners
Canon is a leading technology company, founded in Japan in 1937, and we’re dedicated to helping people reimagine and push the boundaries of what is possible through imaging. We employ over 182,000 people in marketing and manufacturing facilities across Japan, the Americas, Europe, Asia and Oceania. Kyosei is our corporate philosophy and lies at the heart of our brand, business and sponsorship activities. Kyosei is a Japanese word that means living and working together for the common good – a principle that is embraced by all Canon employees. It shapes our mission and our values, the way we treat our people and conduct our business.
Quadient supports hundreds of thousands of customers worldwide in their quest to create relevant, personalized connections and achieve customer experience excellence. Our solutions make it possible for organizations to continuously and automatically create and deliver meaningful interactions when it matters most – consistently across all channels. Quadient has a proven track record for developing, deploying, and supporting dependable solutions. We understand the trends in the market, listen to customers, and respond with relevant innovation. Every year, Quadient turns approximately 8 billion business interactions into meaningful, personalized experiences.
