Move beyond the basics and create innovative, effective B2B campaigns

A lot of companies have mastered the basics of testing, automation and personalization. But how do you move beyond the basics and create innovative, effective campaigns? It turns out that the key isn’t more data, it’s your ability to see opportunities in the data and improvise within your campaigns. Like a good jazz musician, email marketers need to train their ear to hear what the data is saying, test out interesting, sometimes scary, ideas, and trust their gut to make creative decisions that can push their email programs to the limits.

After this session, you’ll be able to

• See how high performing marketers use testing for benchmarks (not for a free metrics boost)
• Understand how segmenting and personalized content work together
• Leverage real-time behavioral triggers that drive results
• Multiply efforts across your organization—without losing brand consistency

Program

07.30 | Registration and breakfast

08.00 | Introduction Wednesday Relations 

08.05 | Move beyond the basics and create innovative, effective B2B campaigns

09.00 | Salesforce Marketing Cloud

09:25 | Questions and summarize

Target group

The seminar is for you who work in line-position within Marketing, Digital, CRM, Customer Journey and Customer Experience. It is not open to competitors to our partner Salesforce. Thanks for your understanding.

Speaker

Breakfast partner

Salesforce is the global leader in customer relationship management (CRM). Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, internet of things, and artificial intelligence—to connect to their customers in a whole new way. For information, please visit www.salesforce.com.