#NewNormal: The Low Touch Economy
Datum
9sep
Tid
09.30 - 11.00
Plats
Online
Pris
Kostnadsfritt
#NewNormal: The Low Touch Economy
As businesses are forced to adapt to strict policies such as social distancing and restricted travel to help mitigate health risks the term ”low-touch” has started to become quite popular. The effect of these new policies is the acceleration of the digitalisation of several activities and interactions.
Businesses aiming to remain competitive are relying on business models tailored for this new normal, using technology, to move from ”high-touch” to a low or zero-touch interactions across marketing, sales, service, supply chain, production to HR and operations.
But what does this mean in practice for growing a stronger relationship with customers? What are the do´s and dont’s to succeed in the New Normal and the Low Touch Economy?
In this exclusive virtual round table session you will meet business leaders from Swedish companies in various industries sharing their thoughts and plans for the New Normal. You will also hear Harald Behnke, CX Strategy Director at Oracle, share his perspective on the #newnormal as well as learnings from Oracle customers around the globe.
Target group
As part of a selected group, you will have the chance to network with leaders in Sweden. This Round Table is exclusively directed to decision-makers who work in large companies within the field of Sales, Customer Service, Online, Marketing, E-commerce, CEO and other related fields.
Please note that this event is limited to 15 guests and is free of charge for the participants.
Program
09.30 | Introducation - Moderator presents the agenda
Mats Gustafsson, grundare & VD, Wednesday Relations
09.40 | Presentation - #NewNormal: The Low Touch Economy
Harald Behnke, Director CX Strategy EMEA,Oracle
10.10 | Break Out Session no 1: Contribute your thoughts and challenges through a group conversation (held in Swedish)
10:20 | Summary of group discussion no 1.
10:25 | Break Out Session no 2:Contribute your thoughts and challenges through a group conversation (held in Swedish)
10:35 | Summary of group discussion no 2
10:40 | Summarizing
Kitty Wahlqvist
Lojalitet @ Länsförsäkringar
"Great format, good mixture of companies in order to gain new insights and raise your eye on the issue!"
Lina Sundqvist
CRM @ Postkodlotteriet
"Exceeded my expectations. Many interesting discussions and dialogues. New contact paths were created, potential business partnerships aroused, and a lovely feeling of confirmation that we are thinking right"
Speakers
Harald Behnke
Director CX Strategy EMEA @ ORACLE
Harald Behnke leads Oracle’s Customer Experience strategic development in EMEA and co-innovates digital industry transformation with customers, partners and product development. He previously supported the company's cloud transformation in leadership roles from Product Management, Marketing to Industry Solutions. Prior to joining Oracle, Harald Behnke was CEO and co-founder of digital startups ExitGames.com and Radio.net. Mr. Behnke also managed mobile data services at Orange and started his career as Managing Director at digital marketing agency Pixelpark (Publicis group). He holds degrees in Computer Science (HFU) and Business Administration (HSBA).
Mats Gustafsson
Founder & ceo @WEDNESDAY RELATIONS
Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.
Send your interest
Executive partner
Transforming the way to do business
How customers interact with brands is changing. It requires companies to reimagine everything from marketing and sales strategies, to revenue models. Oracle has created a customer experience cloud platform that helps companies better understand who their customers are and how they interact with their brands. By using artificial intelligence companies can recognize key characteristics about their customers and instantly present them with highly personalized offers, tailored to their specific interests. And this at the precise moment when they’re most likely to buy.
The Experience Economy is here. Are you ready to dive in to it?
