Personalisation at Scale
Datum
14jun
Tid
08.30-09.30 Breakfast starts at 08.00
Plats
F7 Ljusgården | Fleminggatan 7 Stockholm and Online
Pris
Kostnadsfritt
Personalisation at Scale
Most organizations do not know their customers at an individual level. When you think about what matters to individuals, whether it’s a product, service, content, or messaging, you soon realize that providing them with a meaningful experience at scale is overwhelming.
Just 9% of organizations, are currently personalizing content based on intent or prediction (Adobe’s Digital Trends Report 2023).
Join this event and discover why personalisation is key to provide customers today a seamless experience in their whole customer journey and learn what you need to do, to raise the bar, succeed & lead your organisation to drive this revolution.
This event will explore the key elements needed to provide a meaningful brand experience at scale, through the lens of:
1. Actionable data and intelligence
2. Omnichannel experience
3. Content for the customer journey
4. Leveraging moments of discovery
Program
8.00 | Breakfast
Registration and breakfast for those joining us at the venue
8.30 | Introduction
Mats Gustafsson, CEO & Founder | Wednesday Relations
8.35 | Raising the Bar: What you need to succeed in personalising your customer's journey across all touchpoints
Steven Volders, Global Director GTM - Customer Data, Insights & Activation | Vaimo
8.55 | Requirements on a Personalisation Platform for Success
Dana Icikzone, Senior Solutions Consultant – Data & Insights | Adobe
9.10 - 9.30 | Panel discussion and Q&A
What is Wednesday Hybrid?
Choose to participate in person at the venue, enjoy a breakfast and mingle with peers, or participate in the comfort of your home/office via the livestream.
Secure your ticket, in a participation-format that suits you, in the menu to the left.
Target Group
This seminar is ideal for those who operate within Marketing, CRM, Customer Experience and Business Development functions.
Online registration closes on June 13th, 17.00
Speakers
Steven Volders
Global Director GTM - Customer Data, Insights & Activation | Vaimo
Steven has been working at the intersection of strategy, technology and marketing for 17 years, with a focus on data for the last 12 years. He's specialized in data-driven marketing strategies and solutions. With his experienced team he supports and strengthens leading brands such as BNP Paribas, Ahold Delhaize, Sanofi, Telenet, BOSE, Proximus, Boardriders, etc. to better understand and improve the customer journey across touchpoints.
Dana Icikzone
Senior Solutions Consultant – Data & Insights | Adobe
Dana helps enterprises bring real business value using Adobe technology solutions, with customer data management at heart. During the past 13 years, she has worked with some of the largest customers in the region across all industries. Prior to landing on customer experience technology 6 years ago, she mostly acquired experience in media and data-driven advertising.
Mats Gustafsson
CEO & Founder | Wednesday Relations
Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.
Breakfast Partners
Experience is everything.
Vaimo is one of the world’s most respected experts in digital commerce and experience. As a full-service omnichannel partner, we deliver strategy, design, development and managed services to brands, retailers and manufacturers all over the world.
Adobe helps retailers drive increased customer lifetime value by accelerating digital commerce and providing a unified customer view to efficiently deliver personalized experiences. Adobe Creative Cloud, Document Cloud, and Experience Cloud bring together our design expertise with customer intelligence and dynamic content assembly to deliver experiences that get results. With a robust platform that’s powered by advanced science, a thriving community of partners and developers, and a culture that’s passionate about pushing the boundaries of what’s possible with our products, Adobe is changing the world through digital experiences.
For this event we’ll focus on Adobe Experience Cloud. Learn more here.
