Wednesday Breakfast
Personalization at scale and how to put it in practice
Personalization at scale and how to put it in practice
Datum
15nov
Tid
08.00-09.00 Frukost och registrering från kl 07.30
Plats
Berns
Näckströmsgatan 8, 111 47 Stockholm
Pris
Kostnadsfritt
Personalization at scale and how to put it in practice
Listen to and discuss best practices for implementing personalization at scale with fellow marketers. During this breakfast seminar you will hear real life stories from brands across the Nordics and about how a partnership has helped marketers maximise every marketing moment and how to do it effectively.
During this session you will discover:
- Hear the latest research from 5000 consumers & get their views on personalization and privacy
- Learn how to deliver omni-channel personalization experiences to maximize every marketing moment
- Learn how AI can accelerate personalization
- Hear real life stories from brands across the Nordics and the Continent, and their experiences building personalization at scale
- Get inspired on how other Nordic companies have designed and completed an effective decision process
Target group
The seminar is for you who work in a line organization within Marketing, CRM, Customer Experience, Business Development and Loyalty from across all vertical sectors. The seminar is unfortunately not open for competitors to our partners Selligent & ONE Marketing
Program
07.30 | Registration and breakfast
08.00 | Introduction Wednesday Relations
08.05 | Engaging the Connected Consumer to make moments that matter
Today's connected consumer expects highly personalised experiences that feel effortless and that respect their privacy. This balance doesn't have to difficult to achieve with the right tools and mindset. Tim Stone, Global Head of Revenue Marketing at Selligent, will uncover new insights from a recent global study about the changing customer expectations when engaging with a brand and how this impact their behaviours. He will also share 'real life' success stories where marketers from top brands have made moments that matter for their consumers by achieving that critical balance between being helpful and being intrusive.
Tim Stone, Global Head of Revenue Marketing at Selligent Marketing Cloud
08.30 | Interesting cases from around the Nordics
Søren will share some of the most interesting cases from ONE Marketing’s client base across the Nordics on how to do lean marketing automation and personalization. He will dive into not only the results, but also how the client’s succeeded in building an effective decision process around what to do when and how, and how they leveraged that process to ensure executive sponsorship in their organization.
Søren Lauritsen, Partner & CCO at ONE Marketing
08.55 | Questions and summarize
Speakers
Tim Stone
Global Head of Revenue Marketing at Selligent Marketing Cloud
Tim Stone brings over 20 years of extensive experience to his role at Selligent, with a strong background in demand generation, ABM, product marketing, channel marketing, field marketing, brand and marketing communications. Tim has also had successful tenures at Cisco and Polycom where he drove substantial growth in marketing generated pipeline and revenue. Tim is a passionate evangelist and recognised industry leader with a talent for developing and executing innovative marketing strategies and campaigns. Having worked extensively on SaaS business models, and with leading marketing and customer experience platforms, Tim is a strong leader with a wealth of relevant experience.
Søren Lauritsen
Partner & CCO at ONE Marketing
Søren works with clients’ across the Nordics on defining ambitious and actionable strategies for executing lean marketing automation and personalization across all customer touchpoints.
Breakfast partner
Selligent Marketing Cloud is a marketing automation platform that enables B2C brands to engage consumers across all critical channels. Built for the relationship marketer, Selligent Marketing Cloud is the only marketing cloud built on single code base, featuring artificial intelligence and a Customer Data Platform with a universal consumer profile at the core of every action.
ONE Marketing helps its clients find and travel the fastest and easiest way to omni-channel marketing and extreme personalization. The team consists of 40 experienced professionals who design, build and operate the data, integrations and platforms needed to unite the disciplines of marketing into one.
