Product(-led) is the New Marketing
Datum
5sep
Tid
17.00 - 20.00
Plats
Konstnärsbaren (KB)
Smålandsgatan 7
This event is fully booked. If you are interested in participating, you can
sign up to the waiting list by submitting an application of interest.
Product(-led) is the New Marketing
For the past few decades, most businesses have leveraged marketing to drive new sales. But recent changes in cookie deletion and privacy regulations have made it more difficult to prove the ROI of marketing investments. This is why many organizations are changing their strategy.
Welcome to the new world of product-led growth
In this session, Product Evangelist Adam Greco will explain the concept of product-led growth and why it is becoming a new way for organisations to drive growth.
During this event you will get insights into:
- What is causing the shift to product-led growth
- How product-led growth works
- What your organisation needs to capitalize on the product-led growth trend
Program
17.00 | Welcome and drinks
17.30 | Moderator presents the agenda for the evening
Mats Gustafsson - Founder & CEO | Wednesday Relations
17.45 | Product(-led) is the New Marketing
Adam Greco - Product Evangelist | Amplitude
18:15 | Contribute your thoughts and challenges through a group conversation over dinner
- Driving Efficient Growth
19:50 | Summarizing and ending
Target Group
This event targets leaders who drive growth at digital products, f.e.: Analyst, Customer Experience, Customer Insights, Customer Journey, Customer Lifecycle, Data, Growth, Insights, Product, Marketing.
Please note the event is limited to 10 guests and is free of charge to participants. This Roundtable is only directed to leaders / decision makers.
A very rewarding evening with interesting discussions and new insights. Very nice to meet like-minded people from different industries who share their thoughts and experiences!
Hosts
Adam Greco
Product Evangelist | Amplitude
Adam Greco is one of the leaders of the digital marketing analytics industry. As one of the earliest customers and employees at Omniture, he has helped thousands of organizations improve their digital properties through the use of data. Adam has blogged extensively about digital marketing analytics and authored the preeminent book on Adobe Analytics. Adam has served as a board member to several digital analytics organizations and has won several awards from the Digital Analytics Association. Adam is currently a product evangelist for Amplitude where he helps leading organizations strategize around using data for digital marketing.
Mats Gustafsson
CEO & Founder | WEDNESDAY RELATIONS
Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.
Application of interest
Executive Partner
Amplitude is the pioneer in Digital Analytics software. More than 1,800 customers, including Atlassian, Instacart, NBCUniversal, Shopify, and Under Armour rely on Amplitude to help them innovate faster and smarter by answering the strategic question: "How do our digital products drive our business?"
The Amplitude Digital Analytics Platform makes critical data accessible and actionable to every team — unifying product, marketing, developers, and executive teams around a new depth of customer understanding and common visibility into what drives business outcomes. Amplitude is the best-in-class product analytics solution, ranked #1 by G2. Learn how to optimize your digital products and business at amplitude.com.
