Wednesday Webinar
How successful manufacturing companies have embraced digital transformation
How successful manufacturing companies have embraced digital transformation
Datum
18feb
Tid
12:00-12:45
Plats
Online
Pris
Kostnadsfritt
Full of challenges, opportunities and surprises, 2020 has been quite a year for marketers in manufacturing looking for new ways to showcase physical products in a digital world. The result? You’ll have to see for yourself...
Join us to discover how successful manufacturing companies have embraced digital transformation by building interactive digital experiences that drive engagement, generate actionable insights and build real, human connections with prospects, resellers and end users.
You’ll also learn:
- The fundamental building blocks of digital experiences
- How manufacturers can create dynamic digital experiences for targeted audiences
- How to build human connections at a digital scale
- Effective strategies to engage and generate leads
Program
12.00 | Introduction Wednesday Relations
Mats Gustafsson, Founder @ Wednesday Relations
12.05 | Panel discussion: Reimagining the Modern Webinar
Panel speakers:
Micaela Johansson, Digital Marketing Specialist @ Atlas Copco Tools Nordic
Tayse Pallaoro, Head of Marketing @ Sandvik DPA
Marita Hane, Mobility Segment Marketing Manager @ SSAB
Eliot Freed, Digital Marketing Specialist @ Ericsson
Björn Wigeman, Sales Director Nordics @ ON24
Panel moderator:
Mats Gustafsson, Founder @ Wednesday Relations
12.40 | Question & summarize
Target group
This webinar is best suited to those of you in a management role within Marketing, CRM, Marketing Automation, Content Management, or Email Marketing. The webinar is unfortunately not open for competitors to our partner ON24.
Are you interested but do not have the opportunity to see this webinar live? Sign up anyway, and we will make sure you get access to the recorded version afterwards.
Speakers
Micaela Johansson
Digital Marketing Specialist @ Atlas Copco Tools Nordic
Micaela arbetar idag på Atlas Copco Tools Nordic som säljer och marknadsför industriverktyg och monteringslösningar för den nordiska marknaden inkluderat Sverige, Norge, Danmark och Finland. Hon ansvarar för framtagandet av den digtiala marknadsstrategin och de taktiska planerna samt implementation på alla de digitala kanalerna inklusive webb, sociala medier, email/marketing automation, o.s.v. Tillsammans på en daglig basis arbetar Micaela med både teamet för försäljning och produkt, för att skapa innehåll, kampanjer och material för att utbilda och bidra till ett mervärde för våra kunder. Ansvarar även för förvaltningen och processutvecklingen av vårt CRM-system internt. Tidigare arbetat som CRM & Kommunikationschef inom bilindustrin, samt gjort en Master inom Digital Affärsutveckling.
Tayse Pallaoro
Head of Marketing @ Sandvik DPA
Growth driver for international businesses with a 15-year professional experience that spans markets worldwide and includes the complete portfolio of marketing and communications. Skilled in commercial strategy, data-driven processes, sales & marketing tech stack, lean customer journeys, ROI/metrics analysis.
Eliot Freed
Digital Marketing Specialist @ Ericsson
Eliot is a marketeer specialized in digital experience marketing. All programs he has either created on his own or co-founded with others has been designed and built to last despite an ever-changing organizational structure within a global +110,000 employee company.
He is well versed in content marketing as well as technically on a variety of different digital platforms and is strong in translating complex technical concepts, products, and solutions into tangible digitally based experiences which focus on customer and end user value. Educated in the field of Architecture he has adapted his strengths and vast set of skills in end user understanding and design into the marketing profession within the ICT industry.
All of his roles focus primarily on creating digital experiences that deliver the most effective awareness, promotion, and preference of Ericsson's solutions. His global network has allowed him to increase the perception, quality and time to market(ing) of key Ericsson's solutions through their global experience centers, major corporate events, and other key customer engagements.
Marita Hane
Mobility Segment Marketing Manager @ SSAB
Marita has worked with B2B marketing for some 30 years now, in different companies. Being a part of the development in B2B is exciting and demanding. Today the Docol® product brand team represent most her important work mates. They have lots of valuable and interesting stuff to share with the automotive industry. Together they plan their strategy before executing actions on a world-wide basis and that is of course very much about going digital.
Björn Wigeman
Sales Director, Nordics @ On24
Björn leads ON24's expansion in the Nordics. As engagement and digital communication becomes key to driving revenue, the Nordic market is growing rapidly with companies building customer-centric engaging marketing campaigns and programs.
Mats Gustafsson
FOUNDER @ WEDNESDAY RELATIONS
Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.
Webinar Partner
Through the ON24 Platform, marketers can build data-rich, interactive webinar and content experiences, understand audience behavior and turn that intelligence into action. Informed by more than a billion engagement minutes — including 12 million polls, 1.3 million surveys, 1.5 million conversations, and conversion of over 17 million resources — marketers drive more revenue from ON24 experiences than any other digital channel.
