Social media insights in the age of dirty data
Datum
25maj
Tid
12:00-13:00. Lunch och registrering från kl 11:30.
Plats
Berns
Näckströmsgatan 8, 111 47 Stockholm
Pris
Kostnadsfritt
Social media insights in the age of dirty data
Fake news, ads designed to influence voter opinion, consumer data fraud, plummeting trust - social media has a lot going on, to put it mildly. Marketers and PR professionals have long made data their currency, so is this the beginning of the end for social media insights?
Think again.
There are now 3.03bn active social media users - on average, a new user is joining every 15 seconds. 96% of global businesses use social media marketing, spending 40bn annually on ads. The commercial side of social is thriving, but brands still worry: how can I get insights that put me on a path to business success without compromising private consumer data?
Program
11.30 | Registration and lunch
12.00 | Introduction Wednesday Relations
12.05 | Social media insights in the age of dirty data
- Social media monitoring best practices
- Brands successfully achieving digital maturity
- Ways to avoid “dirty” data
- Turbulence around Facebook vs Cambridge Analytica
Christophe Folschette, Partner and Founder of Talkwalker
12.55 | Questions and summarize
For whom?
This lunch seminar is for you who work in line-position in communication and marketing. Whether your area of expertise is within social media, digital and online communication or social media analysis, this seminar will offer you relevant insights into the challenges ahead when working with social media. The seminar is unfortunately not open for competitors to our partner.
Speaker
Christophe Folschette
Co-founder and global sales director at Talkwalker
Christophe is co-founder and global sales director at Talkwalker. He left business consulting at Accenture to follow his entrepreneurial spirit and firm belief in the value of social media intelligence for businesses. From years of meeting with clients and developing Talkwalker, Christophe has become a cross-functional specialist in understanding the data and analytics requirements for clients’ business needs. Christophe holds an MSc degree in computer science and economics from the Munich University of Technology. During this time he created two tech startups and won an innovation and entrepreneurship competition.
Partner
We believe that communication can change the world - Communication can overthrow governments, a tweet can put political relations out of control, and a social media storm can put an unknown business on the map.
We believe that communication is a deciding factor for companies to reach their business goals - but, in a world of 347,222 tweets per minute and more than 18,000 hour of new video content every hour, it has never been more difficult to maintain an overview and it has never been easier to measure the wrong things.
Infomedia is your strategic partner for providing insights and advice on how to strengthen your strategic efforts on social media to ensure that your company gains market shares, increase revenues and minimize risks through social media.
