Visual social media data – how to track brands in video and images

For some brands more than 75% of their social media presence is in visual content like images and video – and the stories told in pictures often have much higher brand impact than words. Using AI technology, it is now possible to track visual conversations across social media network. With film studios packed inside consumers smartphones, social media users are the directors of the stories. And what do the stories contain? Your brand. If you want to keep up, you have to evolve too. Learn how it works and why it’s important.

Ryan Young, Director of Strategic Accounts at Talkwalker, will introduce the next level in social insights. Stating that brands are at least as visual driven as by mention which means that you need to track your visual identity across media platforms. Both to follow your own content and the user generated content but also following if someone is plagiarizing or exploiting your brand identity. 

Key takeaways

• How to think and work with visual social media insights
• Eye-openers on how much visual content most brands have and do not track today
• How to set the ground level in starting with visual social “listening”

Program

07:30 - 08:00 Breakfast and registration

08:00 - 08:05 Introduction Wednesday Relations

08:05 - 08:55 Visualizing social media data – how to track brands in video and images

08:55 - 09:00 Questions and summarize

Target group

The seminar is for you who work in a line organization within Social Media, Digital Marketing, Marketing and Communication. The seminar is unfortunately not open for competitors to our partner.

Speaker

Breakfast partner

We believe that communication can change the world - Communication can overthrow governments, a tweet can put political relations out of control, and a social media storm can put an unknown business on the map. Infomedia is your strategic partner for providing insights and advice on how to strengthen your strategic efforts on social media to ensure that your company gains market shares, increase revenues and minimize risks through social media. Read more.