Wednesday Executive
Visualizing social media data – how to track brands in video and images
Visualizing social media data – how to track brands in video and images
Datum
15maj
Tid
17:00 - 20:00
Plats
Konstnärsbaren
Smålandsgatan 7, Stockholm
Pris
Kostnadsfritt
Visualizing social media data – how to track brands in video and images
Together with our partner Infomedia, we are hosting an Executive Round Table to deliberate that for some brands more than 75% of their social media presence is in visual content like images and video – and the stories told in pictures often have much higher brand impact than words. Using AI technology, it is now possible to track visual conversations across social media network.
Join Ryan Young, Director of Strategic Accounts at Talkwalker, for an interesting evening full of inspiration and networking with fellow Marketing Leaders. Ryan will introduce the next level of social insights and together we discuss that brands are at least as visual as by mention. You need to track your brands visual identity across social media platforms in order to keep up. By tracking your own and the user generated content, as well as if someone is plagiarizing or exploiting your brand identity, you secure your brands visual identity. Learn how it works and why it’s important.
This Round Table is exclusively directed to leaders/decisions makers within Social Media, Digital Marketing, Marketing and Communication in medium to large companies.
Following companies are booked for the event: Plantagen, Axfood Sverige, ABB, Scandic Hotels, Vattenfall, Svenskt Näringsliv, Sveriges Ingenjörer, Adecco Group, Budbee, Alecta and IKEA.
Please note that this event is limited to 10 guests and is free of charge for the participants.
Program
17.00 | Welcome and drink
17.30 | Moderator presents the agenda for the evening
Mats Gustafsson, founder & CEO, Wednesday Relations
17.35 | Visualizing social media data – how to track brands in video and images
- How to think and work with visual social media insights
- Eye-openers on how much visual content most brands have and do not track today
- How to set the ground level in starting with visual social “listening"
Ryan Young, Director of Strategic Accounts, Talkwalker
18:15 | Contribute your thoughts and challenges through a group conversation over dinner
19:50 | Summarize and ending
Lina Sundqvist
CRM @ Postkodlotteriet
"Exceeded my expectations. Many interesting discussions and dialogues. New contact paths were created, potential business partnerships aroused, and a lovely feeling of confirmation that we are thinking right"
Annika Javestad
HEAD OF MARKETING @ NORDNET BANK
"A very appreciated event format that invites you to new insights, interesting discussions and networking."
Speakers
Ryan Young
Director of Strategic Accounts @ Talkwalker
Ryan is a University graduate in computer science with emphasis on data analytics. He is also an experienced sales professional with background in telecommunications and expert in application of data to measure Marketing and PR effectiveness.
Mats Gustafsson
FOUNDER @ WEDNESDAY RELATIONS
Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.
Send your interest
Executive partner
We believe that communication can change the world - Communication can overthrow governments, a tweet can put political relations out of control, and a social media storm can put an unknown business on the map. Infomedia is your strategic partner for providing insights and advice on how to strengthen your strategic efforts on social media to ensure that your company gains market shares, increase revenues and minimize risks through social media. Read more.
