09.00-09.05 Welcome!
Anna Caracolias, moderator
09.05-09.35 KEY The simplicity of use
Sagnik Nandy, distinguished engineer &
sr director, Google
09.35-09.45 Google Analytics Integrations
Get a complete view of your customers and make your marketing analysis more meaningful.

Daniel Waisberg, analytics advocate, Google
09.45-10.00 Q&A
Sagnik Nandy and Daniel WaisbergGoogle
10.00-10.15 Premium Only
When should you consider Google Analytics Premium, and when should you spend your money on something else?
Christoffer Luthman, co-founder & web analyst, Outfox
10.15-10.45 Breaksee you upstairs
10.45-11.15 Understanding the digital customer
How to create genuine customer understanding.
Who is worth listening to?
How far have we come and where are we heading? Insights and figures from Ungdomsbarometern.
Ulrik Simonsson, ceo, Ungdomsbarometern
11.15-11.30 Google Analytics for the future marketing director
The role of the marketing director has rapidly changed in our digital world. The understanding for analysis and measurement is far more important than before.  But what do marketing directors leverage from web analytics, really?
Magnus Friberg
and Freddie Jansson, industry analysts, Google
11.30-11.45 Still just reporting when you could be optimizing?
Everybody  says they want to use analytics to improve their business. In reality we all get stuck in day-to-day reporting and analysis paralysis. If you want to take the next step on your Analytics ninjafication journey, this is a must attend.
John Ekman, chief conversionista, Conversionista
11.45-12.15 CASE  More time saving the nature and less time reporting
The Swedish Society for Nature Conservation is a charitable environmental organisation with the power to bring about change. If you want to bring about change you need to base your decisions on data. That’s where Google Analytics comes in.
Manja Hellbom, website and digital communications manager, The Swedish Society for Nature Conservation
12.15-13.15 Lunch
* including lunch clinics
13.15-13.45 KEY  Google Analytics – the last decade and the next
A talk covering where GA has been and where, from a perspective as a non-Googler, the analytics industry and the GA platform are going.
Caleb Withmore, founder and principal consultant, Analytics Pros
13.45-14.00 The Anatomy of Great Analytics
Creating the right building blocks for world class analytics organization in a world of fast pace digital transformation.
Alexander Bergqvist
, sr analytics consultant, Klikki
14.00-14.30 CASE  Multiple devices, one unique user
In this multi device world we live in it is a challenge to understand customer´s consumption of our content. Good news: with User ID tracking we can now get an more holistic view of the users.
Alexander Filatov, agile process master, Viaplay
14.30-14.45 Enhanced e-commerce
Last year Google released Enhanced E-commerce for GA, providing the tools for marketers and business owners to get more insights for their business than ever before.
Magnus Hedin
, head of seo & analytics and
Marianne Stjernvall, conversion specialist , iProspect
14.45-15.15 Break - see you upstairs
15.15-15.30 CASE  Practical use of analytics
Daniel Carlbom, seo manager, NetBooster
15.30-16.00 CASE  Getting stuff past security
How we implemented Google Analytics and Google Tag Manager on a financial services site.
Håvard Hvassing, conversion manager, Storebrand
16.00-16.30  KEY  Next-fashioned Lifestyles
Anchored in cultural analysis, Ida translates lifestyles and behaviors into business strategy. She weaves together the most important and exciting current trends, consumer behaviors and cultural eruptions to forecast implications on your near future.
Ida Hult, consumer specialist & trendspotter


Clarion Hotel Stockholm, Ringvägen 98, 118 60 Stockholm