This one-day Masterclass will combine face-to-face training plus interactive digital learning and give you exclusive access to four Consumer Centricity & Insightingcontent modules.
- CONSUMER CENTRICITY: why relevance is king and how insights fuel successful businesses.
- WHAT IS AN INSIGHT: What is it not? What is the recipe for a great insight?
- HOW TO GET TO INSIGHTS: So you now know what an insight is and why they are so valuable. But how do we find them and actually write them? This module will look at techniques to find those great insights that are relevant, fresh and exciting for consumers, helping you gain competitive business advantage.
- USING INSIGHTS: Great insights not being leveraged properly is one of the pain points of our industry. How to turn insights into action, creating real business impact?
The content modules combine theory, quizzes and practical workshop exercises, we will also brainstorm together on the challenges you and other attendees face in your organization in becoming truly consumer centric and insight led.
Seats for this session are limited to ensure the best experience for all attendees and enough room for 1-on-1 as well as group discussions, so book your spot today.
Who should join?
The session is particularly interesting for CMI, Marketing & Innovation disciplines of any level. We also welcome professionals with a general interest in consumer centricity.
Why you should join?
- Get exclusive access to a theoretical and practical approach to become an insight-led business, offering concrete & actionable tools and techniques.
- Gain knowledge, inspiration cases and examples you can easily share within your own organization.
- Learn from & network with like-minded individuals in an open workshop environment.