Wednesday Webinar

3 challenges for marketeers to overcome in 2021

3 challenges for marketeers to overcome in 2021









3 challenges for marketeers to overcome in 2021

The need for marketers to keep pace with the evolving digital changes in the market, has never been more crucial. Whilst many organizations were already prioritizing digital transformation, consumer behaviours have seen the typical 5 year digital transformation plan needed to be implemented in 1 year.

The speed of change is no longer just crucial to success but the last 12 months has shown that it is imperative for survival. Now more than ever, marketers need to be digital first and agile, despite shrinking marketing budgets and smaller teams.

In this session we will address 3 common challenges that prohibit change and look at ways to overcome these challenges. Throughout the session we will hear from Lee Jones-Abrahamsen, Graphic Designer at Brandsdal, responsible for the design communication for Cocopanda online shops (Swedish beauty store online). Lee will share their experiences and learnings from 2020 and how this has influenced their plans for 2021.


12.00-12.05 | Introduction

Mats Gustafsson @ Wednesday Relations

12.05-12.40 | 3 challenges for marketeers to overcome in 2021

Challenge 1 - Siloed Data

Customer data often exists in disconnected silos, living in multiple places, so if we want to pivot quickly we need to break down these silos and activate data to deliver great digital experiences.

Challenge 2 - What do you need to be agile?

Marketers need to be able to react quickly and automate as much as possible for scale - the days of hard coded emails are well and truly expired.

Challenge 3 - How can you demonstrate ROI quickly and efficiently?

Budgets are tight and teams are under more pressure than ever so when investing in new technology, we need to be able to deliver results quickly, without adding workload to our teams. 

Lee Jones-Abrahamsen @ Brandsdal Group
Emily Booth @ Movable Ink
Jas Sangha @ Movable Ink

12.40-12.45  | Questions and summarize

Mats Gustafsson @ Wednesday Relations

Target group

The seminar is for you who work in line-position within Marketing, Digital, CRM, Customer Journey, Retail/Ecommerce and Customer Experience. We are happy for tech partners and agencies to attend but it is not open to competitors to our partner Movable Ink. Thanks for your understanding.

Are you interested but do not have the opportunity to see this webinar live? Sign up anyway, and we will make sure you get access to the recorded version afterwards.


Lee Jones-Abrahamsen

Graphic Designer @ Brandsdal Group

Lee is a graphic designer of +20 years’ experience from the UK with experience in both in-house and agency environments.Since joining Brandsdal Group in 2017 he has been responsible for the design communication within the Swedish and Danish markets for the Cocopanda online shops.

Emily Booth

Nordic Market Leader @ Movable Ink

Emily is the Nordic Market Leader at Movable Ink, working with a team of 4 dedicated colleagues who are focused on continuing Movable Ink’s global success in this exciting region. Working with a broad portfolio of clients from Pandora and IKEA, to the Bonnier Group and Schibsted Media, Emily is responsible for growing Movable Ink’s portfolio of clients, and for existing clients’ success in the region. Prior to the 3.5 years spent at Movable Ink, Emily has worked at IBM and a UK Marketing Agency.

Jas Sangha

Senior Client Experience Manager @ Movable Ink

Jas Sangha has over 12 years experience in the email industry and has worked at Movable Ink for 3 years as a lead CXM working on clients including Bonnier, Bransdal, Pandora and Weight Watchers. Prior to joining Movable Ink Jas worked at Responsys / Oracle as a Senior Campaign Services Manager EMEA.

Mats Gustafsson


Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.

Webinar partner

Movable Ink offers the leading intelligent content platform, which enables marketers to power real-time personalization that drives performance, increases productivity and delivers compelling consumer experiences. More than 600 leading brands such as Delta, eBay, Spotify, and The Wall Street Journal rely on Movable Ink to create rich, relevant, real-time experiences. The company is headquartered in New York City with offices in Chicago, London, and San Francisco.

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