Wednesday Executive

3 Critical Factors to Consider for a Marketing Automation Platform

3 Critical Factors to Consider for a Marketing Automation Platform






Konstnärsbaren (KB)
Smålandsgatan 7

3 Critical Factors to Consider for a Marketing Automation Platform - with live customer examples

Choosing a marketing automation platform is a crucial decision for any business looking to streamline their marketing efforts and drive ROI. In this 20-minute talk, we'll briefly explore the key factors to consider when evaluating different platforms, as well as look at examples of how we are seeing our customers at Bloomreach using the platform in innovative ways.

Join our Executive Roundtable discussion to get a clear understanding of the key success factors to the marketing automation platform that's right for your business.

Key takeaways:

  • Understand the different types of CDP and MA platforms that exist
  • See how existing customers are maximizing their ROI with innovative use cases
  • Feel confident driving your marketing automation selection process
  • Know what to look out for during the RFP and demos

Target group

As part of a selected group (10 professionals) you will have the chance to network with directors, managers and decision makers within Marketing, E-Commerce, Customer Experience, CRM, Marketing Automation etc.

Please note that this event is limited to 10 guests and is free of charge for the participants.

This Roundtable is only directed to leaders/decision makers.


17.00 | Welcome and drinks

17.30 | Moderator presents the agenda for the evening

Mats Gustafsson, founder & CEO, Wednesday Relations

17.45 | 3 Critical Factors to Consider for a Marketing Automation Platform

 Ed Brocklebank, Senior Solution Consultant @ Bloomreach

18:15 | Contribute your thoughts and challenges through a group conversation over dinner

  • How can we maximize ROI with a marketing automation solution?
  • What do we need to look out for during the RFP and demos?
  • How to feel confident driving your marketing automation selection process

19:50 | Summarizing and ending



Ed Brocklebank

Senior Solution Consultant @ Bloomreach

Ed is a Senior Solutions Consultant for Bloomreach Engagement. His combination of marketing, technical and strategic knowledge places him in a unique position to assist companies with their digital marketing challenges. He advises customers looking to upgrade their marketing technology stack on how to leverage Bloomreach's platform to achieve profitable growth through real-time personalisation, marketing automation, and single customer views.

Mats Gustafsson

CEO & Founder @ Wednesday Relations

Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.

Application of interest

Executive Partner

Bloomreach is the world’s #1 Commerce Experience Cloud, empowering brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that drive true personalization and digital commerce growth, including: Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering a leading CDP and marketing automation solutions. Together, these solutions combine the power of unified customer and product data with the speed and scale of AI-optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey. Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer.

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