Wednesday Breakfast

3 ways to future-proof your customer retention strategy in 2023

3 ways to future-proof your customer retention strategy in 2023




08.30-09.30 Breakfast starts at 08.00


Berns | Berzelii Park Stockholm and Online




3 ways to future-proof your customer retention strategy, with Trustpilot and other leading brands

Discover how leading brands set up a customer database for success and use loyalty programes, personalisation and automated proccesses to keep customer interest elevated.

Learn from engaging dialogue and presentations and take part in a Q&A panel.

Join us and learn: 

  • The importance of a solid data foundation when setting up and launching a loyalty programme. Loyalty programs are a great way to reward customers. Not only do they offer discounts and special promotions, but they also provide a sense of belonging and appreciation for customer.
  • Personalisation: Companies should strive to create individualised experiences that are tailored to each customer’s wants and needs. Can lean into ad-personalisation here and Journeys. 
  • Automating the Customer Lifecycle journey: Automated customer engagement programs can be used to seamlessly guide customers through the product journey and provide personalised messages tailored to their needs.

What is Wednesday Hybrid?

Choose to participate in person at the venue, enjoy a breakfast and mingle with peers, or participate in the comfort of your home/office via the livestream. Secure your ticket, in a participation-format that suits you, in the menu to the left.


8.00 | Breakfast

Registration and breakfast for those joining us at the venue

8.30 | Introduction

Mats Gustafsson, CEO & Founder | Wednesday Relations

8.35 | 3 ways to future-proof your customer retention strategy, with Trustpilot and other leading brands

Angela Timofte, Director Of Engineering | Trustpilot
Michaela Latham, Account Manager | Twilio Segment
Emil Björnskär, Senior Consultant | Miltton Insights

9.25-9.30 | Questions and summary


Target group

This seminar is ideal for those who operate within Marketing, CRM, Customer Experience and Business Development functions.

Are you interested but do not have the opportunity to see this webinar live? Sign up anyway, and we will make sure you get access to the recorded version post event.

Online registration closes 1 hour before the webinar starts.

Secure your physical ticket with breakfast or online attendance in the menu to the left.

The event is not open for competitors to our partner


Angela Timofte

Director of Engineering | Trustpilot

Angela is a Director of Engineering at Trustpilot with a successful track record of growing and leading teams to ensure the delivery of high-quality customer-facing products on scalable infrastructure. Based in Copenhagen, Denmark, Angela was awarded the Nordics Developer of the Year in 2020 and was recognized as an AWS Hero for her contribution to the community.

Passionate about leveraging data to create products that not only meet the needs of users but exceed their expectations. Angela enjoys knowledge-sharing, coaching, and public speaking and is also considered one of Trustpilot’s high-performance, ‘All Star’ leaders. An advocate for raising awareness about equality, diversity, and inclusion within the tech industry, she also regularly organises a community meet-up for Engineers and Developers in Copenhagen.

Michaela Latham

Account Manager | Segment

Over the past 10 years Michaela has been partnering with brands to help them unlock  growth through relevant, real-time data. At Segment, she focuses on the Nordic market and advises brands on creating 1-2-1 customer experiences, personalisation at scale and ensuring data compliance.
Michaela brings with her to Segment a wealth of experience from the application space and customer experience. Come find her to chat about her love of Smørrebrød.

Emil Björnskär


Emil has a long experience in driving many large projects to transform companies' loyalty and CRM strategies. He has been working in the intersection between Business and IT, helping several leading companies to utilize the full business potential of their MarTech stack. He has advised and helped re-building some of the most well-known loyalty programs in Sweden as well as driving several successful CDP-projects from start to launch, taking customers from a basic newsletter send out to a full scale omnichannel marketing with high level personalization. Before consulting Emil was building and heading CRM/Loyalty departments, implementing MarTech platforms in companies like Daniel Wellington, Coop and H&M.

Mats Gustafsson


Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.

Breakfast Partners

Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Per IDC, it’s the world’s #1 CDP for 2021 market share. Using Twilio Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Tens of thousands of companies, including FOX, IBM, Intuit, and Levi’s use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.

Miltton Insights within the Miltton Group specializes in helping you drive growth and profitability through a customer-centric approach and a data-driven way of working. We help companies and organizations get to know their customers by understanding data from their customers, draw insights and take action. By utilizing their data we help companies adapting their business in a customer centric way.

Lägg till i kalender
Real Time Web Analytics