Wednesday Webinar

5 Steps on how to retain & drive Customer Loyalty

5 Steps on how to retain & drive Customer Loyalty




10.00 - 10.50





5 Steps on how to retain & drive customer loyalty

Understanding what your customers love most about your brand is the foundation to driving a successful loyalty program. Acquiring new customers can be time consuming and expensive. So once brands have worked hard to grow their loyal customer base, how do they then keep them that way – and why is it even more important during times like these?

Welcome to join this webinar on August 27 where Sam Counterman will outline five steps brands and marketers can take to develop a successful customer loyalty program.


10.00 | Introduction Wednesday Relations
Mats Gustafsson, Wednesday Relations

10.05 | 5 Steps on how to retain & drive customer loyalty 

  • Brand Loyalty: Short- and Long-term Strategy
  • Moments of Impact: Understanding the Customer Journey
  • Universal Consumer Profile: Customer Data Segmentation
  • Utilising Mobile Push: Omnichannel Communication
  • When and how to add value when it matters most

Sam Counterman, Selligent Marketing Cloud

10.45-10:50 | Questions and summarize

Target group

This seminar is best suited for those of you in a management role within marketing, CRM, marketing automation, content management, or email marketing. The seminar is unfortunately not open for competitors to our partner Selligent.

Are you interested but do not have the opportunity to see this webinar live? Sign up anyway, and we will make sure you get access to the recorded version afterwards.


Sam Counterman

Director of Marketing, Northern Europe & Global Digital Lead @ SElligent marketing cloud

Sam brings more than 15 years of B2B and B2C marketing experience to Selligent, with a focus on digital marketing, advertising, customer journey and experience mapping, demand generation, and brand management. He is responsible for building and executing Selligent's global digital strategy, including driving brand awareness and sales across digital channels.

Prior to Selligent, Sam was Global Head of Digital Marketing & Operations for StarLeaf, a unified communications company. While there, he developed and built the technology firm’s global digital marketing and operations strategy. Previously, he was in digital media roles at global communications company, Polycom, and was responsible for growing the organization’s sales pipeline and revenue across various digital marketing channels. Before jumping into the world of technology, Sam spent time at Mizuno, where he created and implemented the sports brand’s marketing strategies and campaigns across Europe.

Mats Gustafsson

Founder, ceo @ wednesday relations

Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.

Webinar Partner

Selligent Marketing Cloud is a marketing automation platform that enables B2C brands to engage consumers across all critical channels. Built for the relationship marketer, Selligent Marketing Cloud is the only marketing cloud built on single code base, featuring artificial intelligence and a Customer Data Platform with a universal consumer profile at the core of every action.

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