Wednesday Breakfast

A pragmatic approach to add AI and Machine Learning to your current Marketing Solution

A pragmatic approach to add AI and Machine Learning to your current Marketing Solution




08:00-09:00 Frukost och registrering från kl 07:30


Näckströmsgatan 8, Stockholm



A pragmatic approach to add AI and Machine Learning to your current Marketing Solution

ONE Marketing is determined to help their customers crossing the chasm between current Marketing Solutions and make full use of and derive benefit from the opportunities in AI and Machine Learning in a realistic and practical possible way.

Throughout the past 12 years has ONE Marketing helped several customers from different industries in a close and long-term relationship to realize the full potential of their Marketing Automation Solutions with a business perspective. Adding AI and Machine Learning technologies to our customers’ current Marketing Solutions is the next step towards optimizing the relevance of automated communication to the target audience.

Based on this comprehensive experience we have designed and developed the service ONE Prediction. The solution based on IBM technology is an automated and self-learning marketing optimization robot that requires a minimum of effort from our customers to add to their current Marketing Solution and get instant benefit in terms of increased response and conversion out of existing data.

The content of the seminar will be interesting for you who work with marketing automation and are fascinated by the possibilities of AI and Machine Learning but are looking for an approach to get started from where you are.


07:30 - 08:00 Breakfast and registration

08:00 - 08:05 Introduction Wednesday Relations

08:05 - 08:30 The journey towards AI & Machine Learning

  • AI meets the barriers of Marketing Automation
  • 5 real-life business cases where AI makes the difference 
  • Our customers’ journey towards AI
  • Key to Success with Marketing Automation = Key to Success with AI

Olivier Poivey, CEO at ONE Marketing

08:30 - 08:55 AI – from idea to implementation 

  • Automating the Customer Engagement Model
  • Making AI and Machine Learning accessible to Marketing Users
  • Customer Success Stories from the real World 

Kim Gregersen, Solution architect at ONE Marketing

08:55 - 09:00 Questions and summarize

Target group

The seminar is for you who work in line-position within marketing, CRM, Customer Experience, Marketing Automation, Customer Analytics and Business Development.

The seminar is closed to our technology partner’s competitors.


Olivier Poivey

CEO at ONE Marketing

Olivier was a pioneer in data-driven marketing when he co-founded ONE Marketing 13 years ago. Since then he has advised companies such as Aller Media, Falck, Viasat, Telia in how to improve the business case of one-to-one communication by using data and technology – while establishing ONE Marketing as one of the leading Marketing Automation agencies in the region.

The passion is intact and the journey continues! He and the team are damn’ sure that Artificial Intelligence and Machine learning will dramatically improve response and conversion. Let’s prove it!

Kim Gregersen

Solution Architect at ONE Marketing

Kim is the lead architect behind ONE Prediction: an automated, self-learning solution which optimizes in- and outbound marketing activities based on relevance to the customer. He has over 20 years of experience as a Solution Architect working for among others Nokia, Nets Denmark and ONE Marketing. As a Senior Solution Architect at ONE Marketing Kim has been the lead of creating new innovative automation and analytics solutions.

Breakfast partner

ONE Marketing supports Nordic businesses in guiding, optimizing and enabling personalized, data-driven communication across multiple channels. ONE consists of a team of super skilled, digitally savy solution architects and marketers who are passionate about working with cutting edge technologies to help businesses achieve authentic, true one-to-one communication. ONE focuses on achieving tangible business results for their clients facilitated through an agile, innovative culture, where people and technology are put first.

Read more about ONE Marketing here. 

Read more about ONE Predicition here. 

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