Wednesday Breakfast

Accelerating the Customer Experience

Accelerating the Customer Experience




08.00 - 09.00. Breakfast & registration from 07.30


F7, Ljusgården, Stockholm
Fleminggatan 7



Accelerating the Customer Experience

As marketers, our content is scattered everywhere: it’s in our blog, product descriptions on our website, CSV files, APIs and much more. Email tools were built to send email, not pull content from anywhere and everywhere. How can marketers possibly pull together and reformat all the content they need to create winning campaigns?

In this session, we’ll show you how Movable Ink helps marketers source, integrate, personalise, and reformat content from a variety of brand, product, social, and third party sources to deliver jaw dropping email campaigns.  We will look at simple ways in which you can elevate your customer experience with case study examples from our customers including House of Fraser, Boden and Virgin Holidays.

In addition we are opening up the floor to our attendees – how can we help you elevate your experience? If you want to, send through your questions to us when signing up and we will do a mini audit and can talk through simple ways in which you can improve your email campaigns. Our panel of experts are looking forward to an interactive experience with the audience.

Learn how to

  • Simple steps for delivering personalised experiences for your customers
  • Learn how marketers are using Intelligent Content to create 1:1 content and streamline their production flow
  • How to increase clicks and conversions with content that is more relevant, personalised, and on-brand

Target group

The seminar is for you who work in line-position within marketing, digital, CRM, customer journey and customer experience. We are happy for tech partners and agencies to attend but it is not open to competitors. Thanks for your understanding.


07.30 - 08.00 Registration & breakfast
08.00 - 08.05 Introduction Wednesday Relations
08.05 - 08.30 How to Elevate your Customer Experience with Intelligent Content

Intelligent content makes it easy for any marketer to create the personalised experiences their customers have come to expect. In this session, you’ll see how leading retail marketers are using intelligent content to create 1:1 content and streamline their production flow.  This session will look at a variety of case studies including how Virgin Holidays achieve personalisation at scale.
Emily Booth, Strategic Account Director

08.30 - 08.55 Workshop & panel discussion
A panel of senior team members from Movable Ink will answer your questions in this interactive session.  If you wish send through your questions and we will do an audit and talk through how you can improve your campaigns.

Panel experts Include:
Emily Booth, Strategic Account Director
David King-Harris, RVP EMEA
Vagelis Gkarilas, Solutions Consultant

08.55 - 09.00 Questions & summarize


Emily Booth

Strategic Account Director, Movable Ink

Emily is a Strategic Account Director at Movable Ink, working extensively in the Nordic region managing our relationship with Volvo, AKQA and Danske Spil. Prior to life at Movable Ink, Emily worked at IBM supporting a wide range of clients from STA Travel to Prudential Insurance, though nothing prepared her for marketing life quite like her years in an agency where Emily worked as a campaign planner.

Breakfast partner

Movable Ink offers the leading intelligent content platform, which enables marketers to power real-time personalization that drives performance, increases productivity and delivers compelling consumer experiences. More than 600 leading brands such as Delta, eBay, Spotify, and The Wall Street Journal rely on Movable Ink to create rich, relevant, real-time experiences. The company is headquartered in New York City with offices in Chicago, London, and San Francisco.

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