Wednesday Webinar

Agile e-commerce in the digital-first era

Agile e-commerce in the digital-first era




10.00 - 10.45





The strategy behind leading Nordic omnichannel retailers

Digital-first content strategies have now developed into full blown strategies that brands must adapt to stay competitive and respond to shifting consumer trends

Join this live panel discussion as we explore the tactics to achieve first class digital experiences for your customers and learn how success strategies by leading Nordic retailers can grow your business.

This webinar will cover:

  • How to Improve the pace of your digital team and provide better experiences for your customers
  • Learn how leading Nordic omnichannel retailers adapted their digital strategy

Are you interested but do not have the opportunity to see this webinar live? Sign up anyway, and we will make sure you get access to the recorded version afterwards.


10.00 | Introduction
Moderator: Mats Gustafsson, CEO & Founder @ Wednesday Relations

10.05 | Panel Discussion lead by Moderator
Panel Members: Patrik Linder Sundquist @ Avensia & Mats Hellström @ Contentful

Welcome to be part of the discussion by sending your questions in the chat function

10.40-10.45 |Summary and The End

Target group

The seminar is suitable for those within Marketing, Digital, Engineering, IT, Customer experience and Business Development. The seminar is not open for competitors.


Patrik Linder Sundquist

CCO and E-Commerce Expert @ Avensia

In his role as Senior Commerce Advisor, Patrik helps businesses find the right tech stack and digital strategies for their specific needs.

Mats Hellström

Regional Partner Manager @ Contentful

Mats is responsible for Contentful’s solution partner network in the Nordics. Before joining Contentful, previous roles included leading the digital delivery organisation for agencies both in the UK and the Nordics, and developing product strategies for global organisations. He has been working with Content Management Systems for almost two decades.

Mats Gustafsson


Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.

Webinar Partner

Contentful helps digital teams assemble content and deliver experiences, faster. It offers an open platform that adapts to how digital builders work to meet business goals, through easy customization and deep integration with any tech stack. Digital teams can reuse and automate content across the customer lifecycle, accelerating digital experience delivery at scale.


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