08.00 - 08.45, Registrering & frukost från 07.30
Alströmergatan 20, 112 47 Stockholm
With the ever-changing technology landscape in marketing, how as Marketers are we meant to keep up and what should we be prioritizing to ensure that we continue to remain competitive, build success and keep customer loyalty? During this breakfast seminar, our speakers will share their thoughts on the key current marketing trends and technologies, with an eye toward keeping you ahead of the shifts that are rapidly transforming the industry and reshaping customer demands.
In a cognitive business, data becomes digital intelligence baked into the marketing processes used every day. The cognitive technology helps the marketer understand and share insights and recommendations generated from all types and sources of data, fueling collaboration and scaling individual expertise so that everyone learns continuously.
Marketing solutions understand, reason, learn and Interact in context to serve up ever-smarter recommendations that help marketers create and precisely tune the entire customer experience to build highly valuable and enduring brand relationships. During this session we will dive into how cognitive works and share examples in practice.
The seminar is for you who work in a line position within marketing, digital marketing, e-commerce, Customer Experience and business development. The seminar is unfortunately not open for competitors to our partner.
07.30 | Registration and breakfast
08.00 | Introduction Wednesday Relations
08.05 | Driving revenue growth and enhancing customer experience with AI & Cognitive, Karsten Stokking
08:40 | Questions and summary
Karsten Stokking is currently leading the marketing efforts for IBM's Waston Customer Engagement team. He has been working with marketing for 14 years and have a deep interest on how technology can drive growth and specifically around engagement. Currently he is also leading the efforts towards the marketing professional with an emphasis on how technology can augment the CMOs in achieving their goals.
Karsten has over the year worked with portfolio marketing, marketing strategy, campaigns, marketing automation, digital marketing, customer journeys, content marketing and therefore has a broad perspective on marketing. While primarily have been working in B2B the last couple of years he has gotten deeper insights to the B2C in retail.
Karsten is passionate around customer engagement in an omnichannel world which also something he covers in his newly established blog - stokking.digital.
IBM Watson Marketing offers campaign automation, marketing insights and real-time personalization embedded with cognitive capabilities. With IBM Watson Marketing, marketers can uncover new levels of actionable insights, deliver powerful and personalized experiences that customers want and value, and discover innovative ideas that provide a competitive edge. Learn more about what’s possible for your customers, your brand and your business at ibm.com/watson/marketing
Missa inte AI for Marketing Summit som börjar direkt efter frukostseminariet.
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