17:00 - 20:00
Together with our partner Yext, we are hosting an Executive Round Table that will discuss Digital Transformation in business. What does it mean to truly transform a business? Where do you start? What should the focus be, and what happens when the going gets tough? Technology has created a seismic shift in how consumers find information online about your brand. To compete, you must think beyond your own website and app and show up everywhere customers are searching.
We have invited Jon Buss, Managing Director at Yext, for an Executive Round Table to discuss and share the steps brands can take to command more visibility across search — attracting more customers, increasing sales, and getting a leg up on the competition. Jon will also share a MAX Burger Case Study, and explore how they utilised the Yext platform to increase Google search views by 49% and increase clicks to website by 70%.
As part of a selected group, you will have the chance to network with Marketing Leaders in Sweden. This Round Table is exclusively directed to leaders/decisions makers within Marketing, Communication, SEO, Customer Experience, Customer Insight, Digital Innovation, Digital Marketing and Strategy in medium to large companies.
Following companies are already booked for the event: Telia Company, Telenor, Circle K, Folksam, K-Rauta, Praktikertjänst, RNB (Brothers), Filippa K and Rusta.
Please note that this event is limited to 10 guests and is free of charge for the participants.
17.00 | Welcome and drink
17.30 | Moderator presents the agenda for the evening
Mats Gustafsson, founder & CEO, Wednesday Relations
17.35 | AI, Voice Search & The Future of Your Brand
How can your brand attract more customers, increase sales and get a leg up on the competition? Join Jon in an interesting discussion of the steps a brand can take to command more visibility across search.
Jon Buss, Managing Director, Northern Europe, Yext
18:15 | Contribute your thoughts and challenges through a group conversation over dinner
19:50 | Summarize and ending
"A very appreciated event format that invites you to new insights, interesting discussions and networking."
"I really liked the format of the event. It generated good discussions and a couple of good key insights."
Jon Buss serves as the Managing Director for UK & Northern Europe at Yext, a NYSE listed technology company. Yext’s mission is to give companies control over their brand experiences across the digital universe of maps, apps, search engines, voice assistants and other intelligent services that drive consumer discovery, decision and action including Apple Maps, Amazon Alexa, Facebook, Google Maps, Instagram, Siri, and TripAdvisor. Before joining Yext, Jon was Managing Director at Criteo, a $2.3B revenue NASDAQ listed marketing technology company. He’s also held international executive leadership roles at Experian, Dun & Bradstreet and Computacentre, as well as having established and operated his own businesses. Jon has extensive knowledge of the digital, data and analytics sector and is an industry commentator across media & technology. Jon sits on the board of SendinBlue, a marketing technology company, and is an advisor and investor in multiple other technology companies.
Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.
Yext is the leading Digital Knowledge Management (DKM) platform. Yext’s mission is to give companies control over their brand experiences across the digital universe of maps, apps, search engines, voice assistants, and other intelligent services that drive consumer discovery, decision, and action. Today, thousands of businesses including brands like Taco Bell, Rite Aid, and Steward Health Care use the Yext Knowledge Engine™ to manage their digital knowledge in order to boost brand engagement, drive foot traffic, and increase sales. Yext has been named a Best Place to Work by Fortune and Great Place to Work® as well as a Best Workplace for Women. Yext is headquartered in New York City with offices in Berlin, Chicago, Dallas, Geneva, London, Paris, Tyson’s Corner, San Francisco, Shanghai, and Tokyo.