Wednesday Executive

Bridging the Gap Between Offline and Online Experiences

Bridging the Gap Between Offline and Online Experiences




17.00 - 20.00


Konstnärsbaren (KB)
Smålandsgatan 7

Seamless Shopping: Bridging the Gap
Between Offline and Online Experiences

We understand that the online shopping experience frequently leaves much to be desired, with only about 20% of all retail sales occurring online.

The virtual shopping environment still struggles to satisfy customer needs, but you can reintroduce the joy of offline shopping to the digital space by leveraging technology and innovative practices.

Join our Executive Roundtable discussion to gain insights on delivering a personalized online shopping experience that meets modern consumers' needs and preferences.


Discover the concept of Wednesday Executive!

I appreciate the format of sharing experiences across industries. Activities like this give insights into differences, but above all, into similarities that we have in today's society and companies.

Executive Roundtable Participant


17.00 | Welcome and Drinks

17.30 | Moderator Presents the Agenda for the Evening
Mats Gustafsson Waxler, Founder & CEO | Wednesday Relations

17.45 | Redefining the Customer Journey Through Personalization and AI

  • Gain actionable strategies that you can immediately implement in your business to improve customer experience.
  • Discover the latest technologies and tools that are revolutionizing the landscape.
  • Learn how to connect with your customers at crucial points in their shopping journey, and meet the shopper's needs and preferences
  • Equip yourself with the knowledge to adapt to future trends and challenges, ensuring sustained success.

Manuel Tönz, Director of Client Strategy EMEA | Bloomreach

18:15 | Contribute with your thoughts and challenges through a group conversation over 3-course dinner

19:50 - 20.00 | Summarizing and ending

Target Group


As part of a selected group (10 professionals) you will have the chance to network with directors, managers and decision makers within Marketing, E-Commerce, Customer Experience, CRMCX and Marketing Automation.

Please note that this event is limited to 10 guests and is free of charge for the participants.

This Roundtable is only directed to leaders/decision makers.

A very rewarding evening with interesting discussions and new insights. Very nice to meet like-minded people from different industries who share their thoughts and experiences.

Executive Roundtable Participant


Manuel Tönz

Director of Client Strategy EMEA | Bloomreach

Manuel is a recognized technology tactician with 15+ years’ experience in the evolution to customer centric delivery models in various industries including leadership as a program director in several large CX software implementations. With a pragmatic approach and entrepreneurial spirit, he has broad international experience in the US, UK, EU & APAC. Manuel has a Bachelor in Economics (Eisenstadt, Austria) and is a Federal Certified IT Specialist in Switzerland. At Bloomreach Manuel is responsible for the Strategic Advisory of customers in their digital and Commerce Experience transformation.

Mats Gustafsson Waxler

CEO & Founder | Wednesday Relations

Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.

Application of interest

Executive Partner 

Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — reflecting a changing customer as they shop. Amplified by the speed and scale of Loomi, Bloomreach's AI for e-commerce, this creates endless new paths to purchase, greater profitability, and fast business growth. Bloomreach products include: Engagement, a marketing automation platform; Discovery, an e-commerce search solution; Content, a headless CMS; and Clarity, AI-powered conversational shopping. The company has multiple AI patents and serves 1,400+ global brands including: Proffsmagasinet, Ellos, Adlibris, and Coop.

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