Wednesday Hybrid Breakfast

Building Lasting Customer Loyalty: 3 Effective Lifecycle Strategies

Building Lasting Customer Loyalty: 3 Effective Lifecycle Strategies




08.30-09.30 Breakfast starts at 08.00


Helio Slussen | Peter Myndes backe 16 and Online



Building Lasting Customer Loyalty:
3 Effective Lifecycle Strategies

Customer loyalty is a game-changer in today's competitive business landscape and mastering the art of Customer Lifecycle Management (CLM) is crucial for sustainable success. 

Did you know that increasing customer retention by just 5% can lead to a profit boost of up to 95%? (Harvard Business Review).

Join us to discover the secrets to cultivating lifelong customer relationships through powerful CLM strategies. 
During this event, you will: 

1. Explore the fundamentals of CLM, CRM, and CEM (Customer Experience Management) and understand their roles in customer relationship building

2. Unlock the power of personalized engagement while saving time.

3. Learn about 3 effective lifecycle strategies and gain practical knowledge on implementing them successfully.


Audience Segmentation Manager, Aller Media | Marketing Manager B2B, OKQ8 | Marketing Cloud Manager, Sverige för UNHCR | Marknadschef, Bluestep Bank


8.00 | Breakfast

Registration and breakfast for those joining us at the venue

8.30 | Introduction

Mats Gustafsson, CEO & Founder | Wednesday Relations

8.35 | Building Lasting Customer Loyalty: 3 Effective Lifecycle Strategies

Agneta Lindahl Nevell, Presales Consultant | Efficy

 9.20 - 9.30 | Q&A and Summary


What is Wednesday Hybrid?

Choose to participate in person at the venue, enjoy a breakfast and mingle with peers, or participate in the comfort of your home/office via the livestream. 

Secure your ticket, in a participation-format that suits you, in the menu to the left.

Target Group

Whether you are a CRM-manager, marketer, or business developer, this event will help you take your customer relationships to the next level.

 The seminar is not open for competitors to our partner.

Online registration closes on September 19th, 17.00 CEST


Agneta Lindahl Nevell

Presales Consultant | Efficy

Agneta has helped companies improve their customer relationships for over 7 years at efficy (former APSIS). With in-depth knowledge of CRM and marketing automation - and a strong customer focus - her expertise lies in identifying each organization’s unique needs and challenges. Agneta skillfully aligns these requirements with value-driven marketing initiatives, ensuring optimal results and customer satisfaction. She is passionate about sharing her knowledge, empowering others to establish enduring and impactful customer relationships.

Mats Gustafsson

CEO & Founder | Wednesday Relations

Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.

Breakfast Partners

With Efficy, you get everything you need to power your growth in one CRM. Streamline your processes, build lifelong customer relationships, and increase your sales with one simple yet powerful solution. 100% European and GDPR compliant. From start-ups to SMEs and enterprises, efficy gives you full support and adapts the solution to the needs of your B2B or B2C business. Get a 360º view of your customers and offer them a personalized omnichannel experience. Efficiency made easy.

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