Wednesday Conference

CDP DAY 2023






Online | Broadcasted live from studio


990,00 kr

Presentation from CDP DAY | February 21st

Download the presentations shared with with us during February 21st successful and inspiring event about Customer Data Platforms.

Remotion | CDP implementation end-to-end
Adobe | Building a sustainable and strategic customer data approach
MParticle | How Klarna built a customer centric organisation based on a CDP
Tealium | (Pending approval) Solving Cross-Channel Customer Experience in a 1st Party World
Warner Bros. Discovery | (Pending approval) Case: How to utilize a CDP in the world of streaming

Conference Partners

remotion helps customers to develop data driven communication. Our core competencies include omnichannel communication, data & analytics setup, requirements analysis, project management and cross functional cooperation. We also help our clients with setting up personalized communication. Relevance is a hygiene factor and our focus are always on driving business value.

Adobe is changing the world through digital experiences. Our creative, marketing and document solutions empower everyone — from emerging artists to global brands — to bring digital creations to life and deliver them to the right person at the right moment for the best results.

mparticle makes it easy to holistically manage customer data along the entire product and customer lifecycle. Teams across companies like Restaurant Brands International, NBCUniversal, JetBlue, Venmo, and Airbnb use mParticle to deliver great customer experiences and accelerate growth by solving the foundational challenges that impede success at scale. Founded in 2013, mParticle is headquartered in New York City with employees around the globe.

Tealium connects customer data– spanning web, mobile, offline, and IoT devices— so brands can connect with their customers. Tealium empowers companies to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub makes customer data more valuable, actionable, and secure. 

COEO - A virtual event and engagement platform for your business. Engage your employees or event attendees and make deep connections with your clients. All in a branded, white label environment.

Unchain your customer data

Customer Data Platforms (CDP) are a hot topic in the Nordics! Since we experienced a huge interest at our first session, we will do another one. We will explore a new range of topics regarding business value, system structure and integration opportunities.

You will meet companies and speakers with extended experience from implementing and using CDP platforms.  

Focus Areas: 

  • What is Customer Data Platform (CDP)
  • Business Value of CDP
  • System and Data structure using CDP
  • Best practices and success stories from projects

For You?

If you'd like to understand the business value of a CDP and what the best solution could be for your organisation. Then you should definitely attend the event!


09:00 | Introduction by event moderator Mats Gustafsson from Wednesday Relations

09:10 | CDP implementation end-to-end

  • Why invest in a CDP
  • Most critical capabilities of a CDP
  • Differences between a marketing automation system & a CDP
  • Key success factors

Presenter: Hannes Bünger | Partner & Co-founder at Remotion

09:35 | Building a sustainable and strategic customer data approach

  • Learn about the strategic importance of scaling a CDP over time
  • Understand the need to grow your organisational maturity alongside the technology

Presenter: Axel Schaefer | Head of Product Marketing at Adobe

10.00 | Short break - Time for some refreshments!

10:10 | How Klarna built a customer centric organisation based on a CDP

Every customer has unique interests and preferences. No business knows this better than Klarna, who deliver personalised financial services to millions of customers around the world. Leveraging Customer Data Platform for over 3 years, the Klarna team, Gaia Del Mauro, Product manager at Klarna, and Satrajit Basuin, Engineering Manager at Klarna, will discuss how they unify customer data, make data actionable for dozens of teams across the organization, and use data to power personalisation while also supporting data privacy.

Join us to learn:

  • How Klarna built a 360-degree view of the customer
  • How to build a state of the art CDP powered marketing organisation
  • Klarna’s secret sauce for real time personalised experiences 

Presenters: Gaia Del Mauro | Product Manager at Klarna ■ Satrajit Basu | Engineering Manager at Klarna ■  Henry Church | Digital Transformation Director at MParticle

10:35 | Solving Cross-Channel Customer Experience in a 1st Party World

Navigating to a First-Party Data Strategy
Using Consent Personalization as a means to increase Revenue
Modern Marketing Mix

Presenter: Robin Geier | Head of Value Engineering [EMEA] at Tealium

11:00 | Another short break - Time for some refreshments!

11:10 | Case: How to utilize a CDP in the world of streaming

  • Gathering data on user profile level
  • Event-structured data flows
  • How to utilize your CDP

Presenter: Fredrik Salzedo | Director Global MarTech & CRM discovery+ | Warner Bros. Discovery

11:35 | Summary by event moderator Mats Gustafsson



Henry Church

Digital Transformation Director | MParticle

Henry has been working in the world of customer data for a decade, and the world of Customer Data Platforms since 2018. Henry has worked across Scandinavia helping companies like Tele2, Max Burgers, Søstrene Grene, Dagrofa and more transform their businesses and delight their customers.

Hannes Bünger

Partner & Co-founder | Remotion

Hannes is co-founder and partner of Remotion since 6 years and have been working with data driven customer interaction for the last 15 years. His core competence is omni channel personalization. With a management consultant background, his focus is on building business and customer value. Hannes has been part of strategy, procurement and implementation of CDPs in various verticals such as e-com, FMCG and retail.

Fredrik Salzedo

Director Global MarTech & CRM discovery+ | Warner Bros. Discovery

Fredrik is Director of Global MarTech & CRM at Warner Bros. Discovery, leading the team making sure discovery+'s MarTech & CRM capabilities stay on top of cutting-edge possibilities globally in all the regions the streaming service exists in. Constantly exploring new technologies and making sure discovery+ offers the latest within automation to its customers, making sure the CX is at a best-in-class level and always keeps pushing its innovation.

Robin Geier

Head of Value Engineering [EMEA] | Tealium

Robin is Head of Value Engineering at Tealium, a platform for real-time customer data solutions and enterprise tag management. With more than 9 years of experience in online marketing, he is an expert in helping companies with digital transformation in the international market.

Axel Schaefer

Head of Product Marketing | Adobe

Axel is Senior Manager, Product & Industry Marketing EMEA and part of Adobe´s Global Marketing Cloud Strategy group. His responsibilities include definition of customer-relevant topics, use cases and the translation of digital transformation into actionable strategies. Previously, Axel held an international management role at IBM, where he was responsible to lead the Smarter Commerce growth initiative in Europe.

Mats Gustafsson


Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.

Satrajit Basuin

Engineering Manager | KLARNA

Gaia Del Mauro

Product Manager | KLARNA
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