Wednesday Conference

CDP DAY 2023

Datum

21feb

Tid

09:00-12:00

Plats

Online | Broadcasted live from studio

Pris

Kostnadsfritt

CDP DAY | Second edition

Customer Data Platform (CDP) is a hot topic in the Nordics and among our +20 000 members. Since we experienced a huge interest at our first edition, we will do another one in 2023. We will explore a new range of topics regarding business value, system structure and integration opportunities.

You will meet companies and speakers with extended experience from implementing and using CDP platforms.  

Focus Areas: 

  • What is Customer Data Platform (CDP)
  • Business Value of CDP
  • System and Data structure using CDP
  • Implementation project

For You?

If you'd like to understand the business value of a CDP and what the best solution could be for your organisation. Then you should definitely attend the event!

Program

09:00 | Introduction by event moderator Mats Gustafsson from Wednesday Relations

09:10 | CDP implementation end-to-end

  • Most critical capabilities of a CDP
  • Differences between a marketing automation system & a CDP
  • Key success factors

Presenter: Hannes Bünger | Partner & Co-founder at Remotion

09:35 | Partner nr 2 Presentation 1 - TBA
Exciting presentation or case will be presented shortly!

10.00 | Break

10:10 |  Partner nr 3 Presentation 1 - TBA
Exciting presentation or case will be presented shortly!

10:35 |  Partner nr 4 Presentation 1 -TBA
Exciting presentation or case will be presented shortly! 

11:00 | Break

11:10 | Case: How to utilize a CDP in the world of streaming

  • Gathering data on user profile level
  • Event-structured data flows
  • How to utilize your CDP

Presenter: Fredrik Salzedo | Director Global MarTech & CRM discovery+ | Warner Bros. Discovery

11:35 | Summary by event moderator Mats Gustafsson


Speakers

Hannes Bünger

Partner & Co-founder | Remotion

Hannes is co-founder and partner of Remotion since 6 years and have been working with data driven customer interaction for the last 15 years. His core competence is omni channel personalization. With a management consultant background, his focus is on building business and customer value. Hannes has been part of strategy, procurement and implementation of CDPs in various verticals such as e-com, FMCG and retail.

Fredrik Salzedo

Director Global MarTech & CRM discovery+ | Warner Bros. Discovery

Fredrik is Director of Global MarTech & CRM at Warner Bros. Discovery, leading the team making sure discovery+'s MarTech & CRM capabilities stay on top of cutting-edge possibilities globally in all the regions the streaming service exists in. Constantly exploring new technologies and making sure discovery+ offers the latest within automation to its customers, making sure the CX is at a best-in-class level and always keeps pushing its innovation.

Mats Gustafsson

CEO & FOUNDER | WEDNESDAY RELATIONS

Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.

Conference Partners

remotion helps customers to develop data driven communication. Our core competencies include omnichannel communication, data & analytics setup, requirements analysis, project management and cross functional cooperation. We also help our clients with setting up personalized communication. Relevance is a hygiene factor and our focus are always on driving business value.

Adobe is changing the world through digital experiences. Our creative, marketing and document solutions empower everyone — from emerging artists to global brands — to bring digital creations to life and deliver them to the right person at the right moment for the best results.

mparticle makes it easy to holistically manage customer data along the entire product and customer lifecycle. Teams across companies like Restaurant Brands International, NBCUniversal, JetBlue, Venmo, and Airbnb use mParticle to deliver great customer experiences and accelerate growth by solving the foundational challenges that impede success at scale. Founded in 2013, mParticle is headquartered in New York City with employees around the globe.

Tealium connects customer data– spanning web, mobile, offline, and IoT devices— so brands can connect with their customers. Tealium empowers companies to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub makes customer data more valuable, actionable, and secure. 

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