Wednesday Webinar

Delivering memorable Customer Experiences across Multiple Channels

Delivering memorable Customer Experiences across Multiple Channels









Delivering memorable Customer Experiences across Multiple Channels

The bar for memorable Customer Experiences is high, but it is worth striving for. As competition for achieving high levels of engagement with your customers, regardless of channel, is intensifying, brands need to find ways to utilise all of the data and insight to create meaning, personalised and relevant customer experiences. And they need to be able to do this at scale, in real time, across multiple channels.

During this webinar Storytel will share the importance of humanisation in customer engagement and its influence in creating brilliant customer experiences. Also, get ready to see a few of the best in class case studies from exceptional brands.  

In this interview-style discussion, you will learn about:

  • The importance of customer engagement today, including trends for 2021 and beyond, based on Braze research.
  • How Storytel is shaping its business through personalised customer engagement.
  • How tech and teams can be structured to drive better customer loyalty.


12.00 | Introduction

Mats Gustafsson, CEO & Founder @ Wednesday Relations

12.05 | Delivering memorable Customer Experiences across Multiple Channels

Diana Boskoska, Global CRM Project Manager @ Storytel
George Goodger, Senior Account Executive @ Braze

12.40-12.45 | Questions and summary

Target group

The seminar is for professionals who work within marketing, CRM, Customer Experience and Business Development. The seminar is not open for competitors to our partner Braze.

Are you interested but do not have the opportunity to see this webinar live? Sign up anyway, and we will make sure you get access to the recorded version afterwards.


Diana Boskoska

Global GRM Project Manager @ Storytel

Diana has been working with CRM for the last 3 years at Storytel. This past year she has been focusing a lot on marketing automation and a part of that was to implement Braze with the aim to reach more customers, with the right channel at the right time. And at the same time be local and relevant on the 24 markets Storytel operates in.

George Goodger

Senior Account Executive @ Braze

George is responsible for leading go-to-market operations for Braze in the Nordics and has spent the last 3 and a half years working with some of Braze’s most innovative and exciting customers.

Mats Gustafsson


Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.

Webinar partner

Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels that deliver value quickly and continuously. The company was named a Leader in Forrester's 2020 Mobile Engagement Automation Wave™ report and was recognized as one of Inc. Magazine's Best Workplaces two years in a row. Braze is headquartered in New York with offices in Chicago, London, San Francisco, Singapore, and Tokyo. Learn more at


Real Time Web Analytics