The greatest challenge marketers have been facing is balancing personalisation with privacy. Today, we’ve seen an even bigger challenge to respond quickly to new circumstances with empathy while continuing to manage a customer experience that is both valuable to customers and brands. As a result, agencies face an even bigger challenge managing their clients’ expectations while navigating an enormously proliferated technology landscape that creates relevant and contextual ‘micro moments’ with consumers without encroaching on their privacy. Selligent Marketing Cloud has come together with the Wednesday Relations to share how to find your MarTech sweet spot and why partnering with technology vendors does not have to be complicated.
13.00-13.05 | Introduction Wednesday Relations, Mats Gustafsson
13.05-13.50 | From gamification to data collection: how to improve customer experience
13.50-14.00 | Questions and summarize, Mats Gustafsson
This webinar is suited to those who manage the commercial efforts within marketing/digital agencies; consultancies; or any company who helps brands transform their customer engagement practices through technology.