Wednesday Breakfast

Driving loyalty, retention and advocacy with brand communities: Kicks and Monki tactics

Driving loyalty, retention and advocacy with brand communities: Kicks and Monki tactics






Skeppsbrokajen 104, in Stockholm



Drive Loyalty and Engagement through Communities - Best practices from Monki and Kicks

With acquisition costs skyrocketing and traditional engagement tools having a limited impact, organisations are spending more and more to attract customers that buy once, but don’t come back. Offering differentiating and more engaging experiences to customers, beyond traditional promotional offers or discounts, is the key to sustainable retention and advocacy.

TokyWoky powers the community platforms of global leaders such as L’Oréal, Kicks and Monki, allowing them to drive true customer engagement and repeat purchases through activities such as contests, product testing & reviews, events, discussion boards and UGC. This next-generation, experience-based approach to loyalty and advocacy typically triples customer lifetime value.

During this session you will discover:

  • Why leveraging your best customers is the only scalable way to grow
  • How a brand community works and how members contribute
  • How to launch and run a successful brand community that retains customers and drives advocacy
  • The impact of a brand community on your performance

This presentation covers how to launch and run a successful brand community, as well as learnings from 7 years of expertise and best practices from our clients.


Target group

This event is for those who work in a line organization within marketing, CRM, Customer Experience and Loyalty departments. The seminar is not open for competitors to TokyWoky.

Secure your physical ticket with breakfast attendance in the menu to the left.



7.30 | Breakfast

Registration and breakfast

8.00 | Breakfast seminar: Driving loyalty, retention and advocacy with brand communities: Kicks and Monki tactics

Claudia Holm, Team manager digital project management E-commerce | KICKS
Quentin Lebeau CEO & CO-Founder | TOKYWOKY

8.35- 8.45 | Questions and summary

Customer Loyalty Conference

After this breakfast, Wednesday Relations yearly Customer Loyalty Conference starts,
with speakers from SATS, Coop and Meta. Buy your tickets for the conference here!


Quentin Lebeau


Short summary of the speaker (bio)
Initially destined to a career in law, Quentin soon understood that building things that didn’t exist was what he wanted to do. He teamed up with his two co-founders Timothée Deschamps and Raphael Prat and immediately started working on their area of common - and profound - interest: community-building.
As CEO of TokyWoky, his focus has shifted from creating an innovative product to running a fast-growing business. Structuring business development, managing client relationships, growing revenue, creating meaningful partnerships, and shaping a company culture he loves are his current challenges.


Claudia Holm

Team manager digital project management E-commerce at KICKS

Claudia has been working with digital business development and customer experience for plus 10 years. She has been working as a consultant, but also in different companies. 

Right now she is responsible for the digital business development for KICKS e-commerce, with the main focus to improve customer experience and deliver a guiding experience on site. This also includes the community KICKS Beauty Talks, with the goal to be the place to be for Beauty enthusiast, where they can meet, share tips and tricks and get inspired.

Mats Gustafsson


Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.

Breakfast Partner

TokyWoky is a brand community platform designed to offer a differentiated, more engaging customer experience on brands and retailers’ ecommerce website. We do this by leveraging User Generated Content through a range of activities such as contests, product reviews, exclusive events and discussion boards, in an all-in-one solution that facilitates social interactions and builds brand attachment. We work with global leaders such as L’Oréal, Ikea and H&M groups and our clients typically see a 3x increase in customer spend from community members. .

Lägg till i kalender
Real Time Web Analytics