Wednesday Breakfast

Driving real-time personalization amidst data chaos

Driving real-time personalization amidst data chaos




08.10-09.00 Breakfast starts 07.30


Berns Salonger
Berzelii Park



Driving real-time personalization amidst data chaos

In a time when it’s more important than ever for marketing teams to deliver personalized customer experiences, it’s becoming more complicated than ever to do so.

Teams are facing an exponential increase of data, marketing applications, and privacy regulations. Customer Data Platforms have emerged as a promising solution for simplifying customer data management and powering real-time personalization. But with so many vendors describing themselves as CDPs, it’s challenging to select the right vendor for your business.

In this session, we’ll discuss how Søstrene Grene and MAX Burgers navigated their CDP evaluation and selected a CDP to partner with.

You will learn:

  • What Customer Data Platforms are
  • How CDP accelerate digital transformation and support better personalization
  • Insights from MAX Burgers and Søstrene Grene projects


7.30 | Christmas Breakfast in Spegelsalen - We will serve a lovely Christmas breakfast with porridge and other goodies. You will also find a Micro "Julmarknad" with several "UF företag" that offers perfect Christmas gifts for your loved ones + we pledge to donate 100 SEK per attendee showing up, in favour of kids in Ukraine thru UNICEF.

8.10 | Introduction
Mats Gustafsson, CEO and Founder | Wednesday Relations

8.15 | Driving real-time personalization amidst data chaos
Henry Church - Digital Transformation Director

8.55 - 9.00 | Questions and summary

9.00 - 9.30 | Julmarknad with UF companies

Target group

This event is suited for professional within Marketing, CRM, CX, Digital Transformation and similar areas.

Sign up using the button on the left.


Henry Church

Digital Transformation Director | MParticle

Henry has been working in the world of customer data for a decade, and the world of Customer Data Platforms since 2018. Henry has worked across Scandinavia helping companies like Tele2, Max Burgers, Søstrene Grene, Dagrofa and more transform their businesses and delight their customers.

Mats Gustafsson


Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.

Breakfast Partner

mParticle makes it easy to holistically manage customer data along the entire product and customer lifecycle. Teams across companies like Restaurant Brands International, NBCUniversal, JetBlue, Venmo, and Airbnb use mParticle to deliver great customer experiences and accelerate growth by solving the foundational challenges that impede success at scale. mParticle announced a $150M fundraise in October 2021 led by Permira on the heels of strong growth and product innovation. Founded in 2013, mParticle is headquartered in New York City with employees around the globe.

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