08:00-09:00 Frukost och registrering från kl 07:30
Näckströmsgatan 8, Stockholm
Do you want to evolve your marketing analytics strategy so that it's built for long-term success? With new data-rich marketing channels and technologies emerging all the time, marketers must evolve their analytics strategy to make better and faster decisions with data. Learn where your own marketing analytics strategy ranks on the analytical spectrum, before discovering the next steps you can take towards superior data-driven marketing. Whether your team is at the beginning of its data journey or further along, you'll discover what people, skills, and data solutions you need to advance your marketing analytics.
07:30 - 08:00 Breakfast and registration
08:00 - 08:05 Introduction Wednesday Relations
08:05 - 08:55 Evolve your analytics strategy for long-term success
08:55 - 09:00 Questions and summarize
The seminar is for you who work in a line organization within marketing, CRM, Customer Experience and business development. The seminar is unfortunately not open for competitors to our partner.
Susan Graeme is the Director of EMEA Marketing for Tableau Software. She is an experienced metrics-driven marketing director with responsibilities ranging from demand generation, events, PR, analyst relations, customer marketing, budgeting, sales enablement, and marketing operations.
Tableau’s mission is to help people see and understand data. Our platform makes visual analytics intuitive, allowing people to quickly answer questions with data and share insights across their organization. Global enterprises, early-stage startups, governments, and nonprofits all use Tableau to transform their data into actionable insights.