Wednesday Webinar

How AI can boost your Marketing Automation strategy

How AI can boost your Marketing Automation strategy









Stay connected with your customers in real time

It’s not a secret that consumers today expect relevant communications and cohesive experiences from brands. Engage customers across their favorite channel, send personalized recommendations at the right moment or find the best suitable segment for a specific product, AI makes it easier for marketers & brands who wants to build strong and long-lasting relationships with their consumers.

Let’s join Peter, Alexei and Lasse, to discover trends and challenges brands are currently facing and how to improve your marketing automation strategy using AI driven personalization within an omnichannel approach.

Key Topics:

  • Marketing automation trends
  • Challenges brands are facing
  • Omnichannel engagement
  • AI driven personalization


12.00-12.05 | Introduction

Mats Gustafsson @ Wednesday Relations

12.05-12.40 | How AI can boost your Marketing Automation strategy

Lasse Foltmar @ Selligent Marketing Cloud
Peter Rogosic @ DAD Direct
Alexei Kounine @ Selligent Marketing Cloud

12.40-12.45  | Questions and summarize

Mats Gustafsson @ Wednesday Relations

Target group

This webinar is for you who work in a line organization within Marketing, CRM, Customer Experience, Consulting Agency & Tech Partners. The seminar is not open for our partner Selligent competitors.

Are you interested but do not have the opportunity to see this webinar live? Sign up anyway, and we will make sure you get access to the recorded version afterwards.


Lasse Foltmar

Partner Manager NORDICS @ Selligent Marketing Cloud

Lasse is the Partner Manager for the Nordics at Selligent Marketing Cloud, the advanced marketing automation platform for B2C marketers. With more than 15 years’ experience in consumer data and business information, he builds strong partnerships with consulting and technical agencies to help brands make marketing more personal.

Peter Rogosic


With +30 years of experience, Peter started working with DM services for major retail, mail order and car companies in Sweden and the Nordics. Peter participated in the start-up of DAD Direct in 1994 as a partner and KAM in the company. For the past 10 years, Peter has worked with DAD services in Marketing Automation solutions for Nordic B2C customers and to help them with implementation, development and support in various platforms to maximize customer experiences to consumers. Peter has also recently undergone Wednesday Relations certification program as CRM & Loyalty manager.

Alexei Kounine

VP Innovation & Solution Consulting @ Selligent Marketing Cloud

Alexei is responsible for product innovation, focusing on data engineering, AI and CX in the Selligent Marketing Cloud platform. He also leads the highly talented global Solution Consulting team responsible for providing technical expertise on business-driven technology solutions to partners, prospective and existing clients.

Mats Gustafsson

CEO & Founder @ Wednesday Relations

Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.

Webinar partner

Selligent Marketing Cloud is a marketing automation platform that enables B2C brands to engage consumers across all critical channels. Built for the relationship marketer, Selligent Marketing Cloud is the only marketing cloud built on single code base, featuring artificial intelligence and a Customer Data Platform with a universal consumer profile at the core of every action.

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