Wednesday Breakfast

How Marketing Automation turns transactions into Customer Relationships

How Marketing Automation turns transactions into Customer Relationships




08.00 - 08.45


Online eller på Metropolis, The Park
Kungsholmsgatan 21



How Marketing Automation turns transactions into Customer Relationships

This event will provide insights into how Non-Governmental Organisations (NGOs), retailers and subscription businesses can build omnichannel communications to deepen customer relationships. In a largely campaign-driven industry, converting one-off donors to regular ones can massively impact the bottom line. Using the Swedish Red Cross as a case, Agillic CXO Rasmus Houlind will show how NGOs, retailers and subscription businesses can easily onboard onto Agillic and leverage individual transactions into lasting customer relationships.

Rasmus Houlind will explain how to use customer journeys, build a business matrix and set the right KPIs, with the ultimate goal of increasing ROI for NGOs, retailers and subscription businesses.

Key Takeaways

  • A strategy for using marketing automation to turn transactions into customer relationships.
  • Understanding how to leverage major gains by implementing the most basic level of omnichannel marketing automation on your owned media - the low hanging fruit can get you far.
  • Insights into how to build flows with Agillic which enable you to nail and scale the basics of omnichannel marketing and beyond.

P.S. If you can’t make the live date, register and an on-demand version will be sent to you after.


07.30 | Registration

08.00 | Introduction Wednesday Relations
Mats Gustafsson, Founder @ Wednesday Relations

08.05 | From Automation to Donation
Rasmus Houlind, Chief Experience Officer @ Agillic

08.40 | Question & summarize

Psst.. don't miss Customer Loyalty Conference that will start directly after the seminar!

Target Group

This event is best suited to CMOs, CRM managers, CDOs and Digital Marketing Managers in NGOs, subscription businesses, and retailers looking to transition customers from one-off to subscription purchases. This webinar is unfortunately not open for competitors to our partner Agillic.


Rasmus Houlind

Chief Experience Officer @ Agillic

Rasmus Houlind is a thought leader within Omnichannel and Digital Marketing. Through his extensive experience at several major agencies in Scandinavia he’s built up a solid knowledge base about what it takes to succeed in marketing across physical and digital channels alike. He's the author of the book "Make it all about me" on omnichannel marketing and AI and works on a daily basis for the Martech company Agillic.

Mats Gustafsson


Mats grundade Wednesday Relations 2002 och har gedigen erfarenhet av marknadsföring, försäljning, digitala affärer och CRM. Mats har arbetat i ledande befattningar inom marknadsföring och försäljning både i Sverige och internationellt. Tillsammans med Wednesday Relations har Mats utvecklat en stor mängd konferenser och seminarier inom ovan ämnen och är även en populär och erfaren moderator.

Seminar Partner

Digital customers do not shop in linear ways, but expect brands to be present when and where they need them – that calls for omnichannel marketing. Agillic are marketers themselvs, and they live and breathe to empower marketers to win and maintain businesses with an unbeatable customer marketing platform. They set insights, ideas and content into action for consistent brand experiences and seamless interactions, all along the customer journey.This is their foundation for being the marketer’s preferred platform and hub for delivering the right message to the right customers, at the right time and at the right place.

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