Wednesday Webinar

How Personalized Videos make a Difference in Your Marketing Campaigns

How Personalized Videos make a Difference in Your Marketing Campaigns

Datum

18maj

Tid

10:00 - 10:45

Plats

Online

Pris

Kostnadsfritt

Learn how to use Video Marketing in your Campaigns and Customer Relations

It is well known that a picture is worth a thousand words. So a minute of video is worth more than three million words! Consumers respond positively to well-made and engaging videos. For example 90% of consumers say that video helps them to make purchasing decision - especially personalized and interactive videos that are easy to digest, entertaining, and engaging. Accordingly, companies are becoming more and more aware of the great potential video has as a marketing and communication channel. Previous experiences show impressive returns and much better customer experiences.

What you’ll learn:

  • Learn how to use video marketing in your campaigns and customer relations
  • The basics to personalized and interactive videos as part of modern customer marketing
  • Get examples of various sample videos, application scenarios and customer reactions
  • Facts, Results & ROI
  • How you get started with personalized and interactive videos

Program

12.00 | Introduction

Mats Gustafsson, CEO & Founder @ Wednesday Relations

12.05 | How to use Personalized Videos which make a Real Difference to Your Marketing Campaigns

Dr. Gerhard Heide, Head of EMEA Marketing and Global Head of Strategy @ Precisely EngageOne

12.40-12.45 | Questions and summary

 

Target group

The seminar is for you who work in a line organization within marketing, CRM, Customer Experience and Business Development. The seminar is not open for competitors to our partner Precisely.

Registration closes 15 minutes before the webinar starts.

Speakers

Dr. Gerhard Heide

Head of EMEA Marketing and Global Head of Strategy @ Precisely EngageOne

Gerhard has nearly 20 years of experience with many major B2C companies globally on a wide range of customer insight and customer experience technologies, creating and developing significant business across different regions and industries, including finance, insurance, telecommunications, utility and the public sector.

Gerhard is a recognized thoughtleader and frequent conference presenter with deep domain expertise in omnichannel customer engagement, digital transformation, AI-powered CRM solutions, intelligent virtual assistants and data management/protection. Gerhard has a background in mathematics and has also worked extensively in collaboration with scientists at CERN and a number of leading universities. He holds an MSc and a PhD in Mathematics from the University of East Anglia.

Mats Gustafsson

CEO & FOUNDER @ WEDNESDAY RELATIONS

Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.

Precisely is the global leader in data integrity and customer engagement, providing accuracy, consistency, and context in data for 12,000 customers in more than 100 countries, including 90 percent of the Fortune 100. Precisely’s data integration, data quality, location intelligence, data enrichment and customer engagement products power better business decisions to create better outcomes.

Precisely EngageOne helps businesses use data-driven insights to create seamless, personalized and omnichannel communications and connect with customers using the right channels, with the right messages, at the right time.

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