08:00-09:00 Frukost och registrering från kl 07:30
You can have all the data and technology in the world, but if your content is not contextually relevant, it will have far less impact. Many organisations have invested heavily in their MarTech stack and the data to understand customers better as individuals is there, the tools to personalise are often also in place.
What is missing is the link between smart marketing software working in the background and the content that needs to be personalised and delivered at scale to turn those insights into engaging and highly visual customer experiences. In this session, we discuss why in 2019, we have seen a shift within Marketers as they turn their attention back to creative and how they can pair it with data for a more balanced approach that results in real time customer.
07.30 | Registration and breakfast
08.00 | Introduction by Mats Gustafsson Wednesday Relations
08.05 | How to create engaging and highly visual customer experiences
Discover how to pair creativness and data to create engaging and highly visual customer experiences.
Emily Booth, Strategic Account Director at Movable Ink
08:55 | Questions and summary
This seminar is for those that work within Digital Marketing, CRM, Customer Experience, Customer Improvement/Retention, Customer Journey, Marketing and Loyalty from across all vertical sectors. The seminar is unfortunately not open to competitors to our partner Movable Ink
Emily is working extensively in the Nordic region managing the relationship with Spotify, Norweigan Airlines and Danske Spil. Prior to life at Movable Ink, Emily worked at IBM supporting a wide range of clients from STA Travel to Prudential Insurance, though nothing prepared her for marketing life quite like her years in an agency, where Emily worked as a campaign planner.
Built for the visual era, the Movable Ink platform enables brands to create personalized visual experiences that are based on relevant data and that are unique for each consumer at every moment