Wednesday Webinar

Marketing trends you can’t ignore in 2020

Marketing trends you can’t ignore in 2020




13.00 - 13.50



Marketing trends you can’t ignore in 2020 

- with Ericsson, Marketo and Netigate 

Each year presents a series of new marketing trends that you may want to factor into your strategy. But there are some you just can’t ignore. 

Join Ericsson, Marketo and Netigate for this interactive webinar as we reveal which marketing trends you need to be wary of this year and how you can capitalise on them to benefit your business. 

In this webinar you will learn: 

  • Where the biggest companies are focusing their efforts. 
  • How to adapt your marketing strategy to accommodate these trends. 
  • The metrics and KPI’s to be using for the year ahead. 
  • Which 2019 trends will continue to remain relevant for businesses.
  • How our experts adapt to change. 


13.00 - 13.05 | Welcome and introduction
Mats Gustafsson, CEO & founder Wednesday Relations

13.05 - 13.45 | Panel discussion with:
• Sophie Hedestad – CMO @ Netigate
• Eliot Freed – Global Experiences and Digital Events Manager @ Ericsson
• Madeleine Bergquist – Nordic Marketing Manager @ Marketo Adobe

13.45 - 13.50 | Questions and summarize

For who?

This webinar is best suited to those of you in a management role within Marketing, CRM, Marketing Automation, Content Management, or Email Marketing. The webinar is unfortunately not open for competitors to our partner ON24.

Are you interested but do not have the opportunity to see this webinar live? Sign up anyway, and we will make sure you get access to the recorded version afterwards.

Featured speakers

Sophie Hedestad

CMO @ Netigate

Sophie is the Chief marketing officer at Netigate and is responsible for the marketing strategy and it’s execution globally through marketing teams in the local markets. She previously spent over 8 years at Meltwater where she focused on driving awareness and revenue across the Nordic region.

Eliot Freed

Global experiences and digital events manager @ Ericsson

With nearly 20 years’ experience at Ericsson, Eliot has a passion for delivering digitally based experiences which focus on customers and end user value. Some of his main responsibilities include: Webinar creation and execution, mobile app content development and execution, and broadcast video development.

Madeleine Bergquist

Nordic marketing manager @ Marketo Adobe

Madeline has a proven track record spanning well over a decade of driving global strategic marketing, communications and product management. Through her innovative strategies she has helped to increase brand awareness, successfully launch new products and deliver global events.

Mats Gustafsson

CEO & FOunder @ Wednesday Relations

Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.


Through the ON24 Platform, marketers can build data-rich, interactive webinar and content experiences, understand audience behavior and turn that intelligence into action. Informed by more than a billion engagement minutes — including 12 million polls, 1.3 million surveys, 1.5 million conversations, and conversion of over 17 million resources — marketers drive more revenue from ON24 experiences than any other digital channel.

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