Unlocking Data for Smarter Customer Engagement
Datum
3jun
Tid
11:30 - 13:30
Plats
Thörnströms Privata Rum
Postgatan 2
Breaking the AI Barrier — Unlocking Data for Smarter Customer Engagement
AI promises smarter, faster, and more personalized customer experiences, but fragmented data is holding businesses back. Disconnected systems, inconsistent quality, and regulatory complexity make it difficult to unlock AI’s full potential. Meanwhile, the rapid expansion of CX technology has introduced new channels and touchpoints, increasing both opportunity and complexity.
In a recent survey, 89% of marketers agree that using AI saves them an hour or more on a typical campaign launch and 68% report a boost in customer engagement after introducing artificial intelligence into their campaigns.
Together we’ll explore the key challenges of becoming AI-ready and how to break down silos, ensure compliance, and connect insights to real business outcomes.
Key takeaways:
- Key Challenges to become AI-ready
- How to break AI Barriers
- Smartest Customer Engagements
Discover the concept of Wednesday Executive!
Executive Roundtable Participant
"I appreciate the format of sharing experiences across industries. Activities like this give insights into differences, but above all, into similarities that we have in today's society and companies".
Executive Roundtable Participant
"A very rewarding evening with interesting discussions and new insights. Very nice to meet like-minded people from different industries who share their thoughts and experiences".
Program
11.30 | Welcome and Drinks
11.45 | Moderator Presents the Agenda for the lunch
Mats Gustafsson Waxler, Founder & CEO | Wednesday Relations
12.00 | Breaking the AI Barrier — Unlocking Data for Smarter Customer Engagement
Samuel Howat, Martech Expert | Emarsys
12:20 - 13.20 | Contribute with your thoughts and challenges through a group conversation over lunch
- AI’s potential to increase customer loyalty, and maximise operational efficiency
- Challenges to AI adoption and how to overcome them
- Beyond the buzzword: practical AI applications across customer engagement channels
13:20 - 13.30 | Summarizing and ending
Target Group
As part of a selected group (10 professionals) you will have the chance to network with directors and decision makers within Marketing, Martech, Data, CRM, CX, E-commerce, Digital and IT. This Roundtable is only directed to leaders/decision makers.
Please note that this event is limited to 10 guests and is free of charge for the participants.
Speakers & Host
Samuel Howat
Martech Expert | Emarsys
Samuel is an experienced MarTech expert with over a decade in the field of omnichannel customer engagement, with a passion for customer focus and AI, along with his local experience from working across the Nordics. Samuel’s experience includes working with a broad range of B2B, D2C and B2C businesses in areas such as retail, e-commerce, finance, travel, and manufacturing. He has a strong focus on understanding how operative improvements and technology features can be translated into clear value to drive business outcomes.
Mats Gustafsson Waxler
CEO & Founder | WEDNESDAY RELATIONS
Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.
Application of interest
Executive Partner
SAP Emarsys is the omnichannel customer engagement platform, purpose built for marketers to build, launch and scale AI-powered personalized omnichannel engagements that deliver business outcomes. The SAP Emarsys Customer Engagement Platform trusted by leading brands and innovative marketers across the globe, including H&M, Gibson, Puma, Pizza Hut, SHEIN, Helly Hansen.
