08:00-09:30 Breakfast & registration from 07:30
F7, Ljusgården, Stockholm
A lot of companies have mastered the basics of testing, automation and personalization. But how do you move beyond the basics and create innovative, effective campaigns? It turns out that the key isn’t more data, it’s your ability to see opportunities in the data and improvise within your campaigns. Like a good jazz musician, email marketers need to train their ear to hear what the data is saying, test out interesting, sometimes scary, ideas, and trust their gut to make creative decisions that can push their email programs to the limits.
07.30 | Registration and breakfast
08.00 | Introduction Wednesday Relations
08.05 | Move beyond the basics and create innovative, effective B2B campaigns
09.00 | Salesforce Marketing Cloud
09:25 | Questions and summarize
The seminar is for you who work in line-position within Marketing, Digital, CRM, Customer Journey and Customer Experience. It is not open to competitors to our partner Salesforce. Thanks for your understanding.
Cliff is a UX Lead at Salesforce Pardot, helping build world-class B2B marketing tools. He's passionate about keeping people at the heart of design and marketing. Cliff lives in Atlanta, where he co-organizes amUX, a morning meetup for the user experience community. He's also an accomplished speaker who's given talks around the world. Through an appropriate mixture of data and humor, he takes a unique approach to complex topics, making them both informative and enjoyable.
Salesforce is the global leader in customer relationship management (CRM). Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, internet of things, and artificial intelligence—to connect to their customers in a whole new way. For information, please visit www.salesforce.com.