Wednesday Webinar

Personalization matters even more in time of crisis

Personalization matters even more in time of crisis









Personalization matters even more in time of crisis

How to maintain marketing efficiencies in tough times

We certainly are in some strange and challenging times. Brands and marketers are quickly trying to figure out where they fit in the new world and how can they reach and communicate with their customers, both empathetically and effectively.

Welcome to join this webinar where Sam Counterman will be discussing 5 key areas brands and marketers need to think about in the wake of the COVID-19 outbreak.

Topics include:

  • Brand building - Long and short-term strategy 
  • Personalization & Why it matters
  • Privacy: A Shift in Consumers' Trust
  • Data Modelling: Using Data to Build Customer Loyalty
  • AI and Machine learning: Work Smarter, Not Harder


13.00-13.05 | Introduction Wednesday Relations
Mats Gustafsson, Wednesday Relations 

13.05-13.45 | Maintaining Marketing Efficiencies In A New World
Sam Counterman, Selligent 

13.45-13.50 | Questions and summarize
Mats Gustafsson, Wednesday Relations

Target Group

This seminar is best suited for those of you in a management role within marketing, CRM, marketing automation, content management, or email marketing. The seminar is unfortunately not open for competitors to our partner Selligent. 

Are you interested but do not have the opportunity to see this webinar live? Sign up anyway, and we will make sure you get access to the recorded version afterwards.


Sam Counterman

Director of Marketing, Northern Europe & Global Digital Lead @Selligent Marketing Cloud

Sam brings more than 15 years of B2B and B2C marketing experience to Selligent, with a focus on digital marketing, advertising, customer journey and experience mapping, demand generation, and brand management. He is responsible for building and executing Selligent's global digital strategy, including driving brand awareness and sales across digital channels.

Prior to Selligent, Sam was Global Head of Digital Marketing & Operations for StarLeaf, a unified communications company. While there, he developed and built the technology firm’s global digital marketing and operations strategy. Previously, he was in digital media roles at global communications company, Polycom, and was responsible for growing the organization’s sales pipeline and revenue across various digital marketing channels. Before jumping into the world of technology, Sam spent time at Mizuno, where he created and implemented the sports brand’s marketing strategies and campaigns across Europe.

Mats Gustafsson


Mats grundade Wednesday Relations 2002 och har gedigen erfarenhet av marknadsföring, försäljning, digitala affärer och CRM. Mats har arbetat i ledande befattningar inom marknadsföring och försäljning både i Sverige och internationellt. Tillsammans med Wednesday Relations har Mats utvecklat en stor mängd konferenser och seminarier inom ovan ämnen och är även en populär och erfaren moderator.

Webinar Partner

Selligent Marketing Cloud is a marketing automation platform that enables B2C brands to engage consumers across all critical channels. Built for the relationship marketer, Selligent Marketing Cloud is the only marketing cloud built on single code base, featuring artificial intelligence and a Customer Data Platform with a universal consumer profile at the core of every action.

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