Wednesday Webinar

Personalized Marketing Automation - Tips & tricks

Personalized Marketing Automation - Tips & tricks









Personalized Marketing Automation - Tips & tricks

Customers research and purchase products in their own time and at their own speed. So personalization is the cue for successful targeting the customers to increase sales. The key to this strategy lies in in-depth understanding of customers.

At this webinar Lucas Calmbach and Stefan Borchert will highlight how to setup personalized marketing automation with SAP Marketing Cloud and how to achieve a significant increase of conversion rates and sales. They KPS will highlight some key findings from Elgiganten and other clients as well as some tips and tricks that can make your digital marketing more effective.

Key takeaways:

  • Insights to Marketing Use Cases of Elgiganten and other KPS clients
  • Tips & Tricks for Personalized Marketing Automation
  • Look and feel of SAP Marketing Cloud


10.00 | Introduction
Mats Gustafsson, Wednesday Relations

10.05 | Personalized Marketing Automation - Key learnings and tips & tricks

Dr Lucas Calmbach, Partner @ KPS

Overview SAP Marketing Cloud and Demo SAP Marketing Cloud

Stefan Borchert, Senior Manager @ KPS

10.40-10.45 | Questions and summary

Target group

The seminar is for you who work in a line organization within marketing and IT marketing responsible. The webinar is not open for competitors to our partner KPS.


Dr. Lucas Calmbach

Partner @ KPS

After his doctorate in big data analytics and software engineering, Lucas started working as a consultant and is now Partner at KPS. He is responsible for the Marketing Suite within KPS and with his team he not only focuses on a working platform, he also guides clients in setting up marketing processes and how to get the best out of a marketing suite.

Stefan Borchert

Senior Manager @ KPS

As a senior manager at KPS Stefan delivers implementation projects of marketing suites for various clients. An education in data science as well as marketing management allows him to bridge the gap between IT and marketing operations. In his projects he helps clients with change management and requirements engineering processes to facilitate the adoption of the new platforms.

Webinar Partner

KPS provide business consulting to help companies with the strategic realignment and implementation of innovative business processes and state-of-the-art technologies. KPS have over 1000 consultants in Europe including 300 specialists focusing on CX. KPS have offices in Stockholm, Copenhagen and Oslo in the Nordics and throughout Europe.

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