Wednesday Webinar

Post-Covid: How to Use New Customer Insights to Increase Value from Digital Events

Post-Covid: How to Use New Customer Insights to Increase Value from Digital Events




10:00 - 10:45





Post-Covid: How to Use New Customer Insights to Increase Value from Digital Events

The last year has seen businesses forced into a period of virtual only events. But as the world starts to open up, is it the best idea to simply revert back to in-person events? 

Different event types expand an organisation’s opportunities to engage with prospects and customers beyond in-person events and give opportunities to repurpose content for evergreen experiences. Maintaining digital experiences allows for increased opportunities to collect engagement data, marketing and sales organisations gain the insight to understand more about buying intent and the prospect’s journey. With the right pre- and post-event strategies, virtual events can reach more attendees, accelerate the buying journey, boost sales, and improve ROI.

What you’ll learn:

  • How to use attendee insights to create personalised event experiences at scale
  • How to establish more meaningful connections with prospects and customers
  • How to track key metrics that drive ROI and inform the buyer’s journey
  • Could there be an opportunity for hybrid events?


10.00 | Introduction

Mats Gustafsson, CEO & Founder @ Wednesday Relations

10.05 | Finding Value in Digital Events

ON24 findings from around the world
Björn Wigeman, Sales Director Nordics @ ON24

10.20 | Panel discussion, Post-Covid: Finding Value in Digital Event Experiences

Panel speakers:
Björn Wigeman, Sales Director Nordics @ ON24
Petra Kaur Ljungman, Chief Communication and Marketing Officer @ Bactiguard AB
Andrea Culshaw, Global Professional Education Lead @ Mölnlycke
Panel moderator:
Mats Gustafsson, Founder @ Wednesday Relations

10.40-10.45 | Questions and summary


Target group

The seminar is for people who work within Field, Digital and Event Marketing and/or are Marketing Managers. The seminar is not open for competitors to our partner.

Are you interested but do not have the opportunity to see this webinar live? Sign up anyway, and we will make sure you get access to the recorded version afterwards.

Registration closes 15 minutes before the webinar starts.


Björn Wigeman

Sales Director, Nordics @ On24

Björn leads ON24's expansion in the Nordics. As engagement and digital communication becomes key to driving revenue, the Nordic market is growing rapidly with companies building customer-centric engaging marketing campaigns and programs.

Petra Kaur Ljungman

Chief Communication and Marketing Officer @ Bactiguard AB

Petra has a demonstrated history from working in a variety of health/pharmaceutical oriented companies. Her job experience covers a wide area, from research within behavioral pharmacology to sales, business development, communication and marketing in the pharmaceutical, advertising and health tech industry. Skilled in Digital Strategy, Marketing Management, Corporate Communications and Direct Marketing. Petra has educated at the university of Umeå and the Karolinska Institute, and she's holding a Master of Science in Biology/Pharmacology.

Andrea Culshaw

Global Professional Education Lead @ Mölnlycke

Andrea’s career spans over 30 years in both clinical and commercial roles, from nursing to medical sales to professional medical education. She has experience in global roles with various medical device companies. Currently designing and delivering wound care education to Healthcare Professionals and patients, both virtually and in person where possible.

Mats Gustafsson


Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.

Webinar Partner

Through the ON24 Platform, marketers can build data-rich, interactive webinar and content experiences, understand audience behavior and turn that intelligence into action. Informed by more than a billion engagement minutes — including 12 million polls, 1.3 million surveys, 1.5 million conversations, and conversion of over 17 million resources — marketers drive more revenue from ON24 experiences than any other digital channel.

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