Wednesday Hybrid

Producting - The Future of Product & Marketing

Producting - The Future of Product & Marketing




08.30-09.30 Breakfast starts 08.00


Berns | Berzelii Park Stockholm and Online



Producting - The Future of Product & Marketing

For many years, product and marketing teams have operated in silos. Each team handles one part of the customer experience, but neither is responsible for the entire customer experience. We believe that it is important to put the customer front and center, and to optimize the entire digital experience. Combining marketing acquisition and product experience data leads to the best, most holistic digital experiences.

Join this breakfast to learn how to improve the customer experience by breaking down internal silos and increasing collaboration across teams, and get practical suggestions to help increase collaboration.

You will learn:

  • Why multiple analytics platforms can cause poor experiences
  • Why product and marketing need to collaborate
  • Action plans for product & marketing teams to improve digital experiences together today
  • Examples of synergies that foster efficient, user-friendly experiences

What is Wednesday Hybrid?

At Wednesday hybrid you can choose to participate at the physical venue, including breakfast and networking, or in the comfort of your own home/office via the live stream. When booking your ticket, you can choose which participation option you prefer. 

Secure your ticket, in a participation-format that suits you, in the menu to the left.


8.00 | Breakfast

Registration and breakfast for those joining us at the venue

8.30 | Introduction

Mats Gustafsson, CEO & Founder @ Wednesday Relations

8.35 | Producting - The Future of Product & Marketing 

Adam Greco, Product Evangelist @ Amplitude

9.25-9.30 | Questions and summary

Target group

This event is suited for those who work in Marketing, CRM, Customer Experience, Growth, Data, Analytics & Product related roles.

Are you interested but do not have the opportunity to see this webinar live? Sign up anyway, and we will make sure you get access to the recorded version afterwards.

Online registration closes 1 hour before the webinar starts.

Secure your physical ticket with breakfast or online attendance in the menu to the left.


Adam Greco

Product Evangelist, Amplitude

Adam Greco is one of the leaders of the digital marketing analytics industry. As one of the earliest customers and employees at Omniture, he has helped thousands of organizations improve their digital properties through the use of data. Adam has blogged extensively about digital marketing analytics and authored the preeminent book on Adobe Analytics. Adam has served as a board member to several digital analytics organizations and has won several awards from the Digital Analytics Association. Adam is currently a product evangelist for Amplitude where he helps leading organizations strategize around using data for digital marketing.

Mats Gustafsson


Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.

Breakfast Partner

Amplitude is the pioneer in Digital Analytics software. More than 1,800 customers, including Atlassian, Instacart, NBCUniversal, Shopify, and Under Armour rely on Amplitude to help them innovate faster and smarter by answering the strategic question: "How do our digital products drive our business?"

The Amplitude Digital Analytics Platform makes critical data accessible and actionable to every team — unifying product, marketing, developers, and executive teams around a new depth of customer understanding and common visibility into what drives business outcomes. Amplitude is the best-in-class product analytics solution, ranked #1 by G2. Learn how to optimize your digital products and business at

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