Wednesday Webinar

Reimagining the Modern Webinar

Reimagining the Modern Webinar

Datum

18feb

Tid

12:00-12:45

Plats

Online

Pris

Kostnadsfritt

Full of challenges, opportunities and surprises, 2020 has been quite a year for marketers in manufacturing looking for new ways to showcase physical products in a digital world. The result? You’ll have to see for yourself...

Join us for Reimagining the Modern Webinar to discover how successful manufacturing companies have embraced digital transformation by building interactive digital experiences that drive engagement, generate actionable insights and build real, human connections with prospects, resellers and end users.

You’ll also learn:

  • The fundamental building blocks of digital experiences 
  • How manufacturers can create dynamic digital experiences for targeted audiences 
  • How to build human connections at a digital scale
  • Effective strategies to engage and generate leads

Program

08.00 | Introduction Wednesday Relations

Mats Gustafsson, Founder @ Wednesday Relations

08.05 | Panel discussion: Reimagining the Modern Webinar

Panel speakers:
Micaela Johansson, Digital Marketing Specialist @ Atlas Copco Tools Nordic 
Tayse Pallaoro, Head of Marketing @ Sandvik DPA
Panel moderator:
Mats Gustafsson, Founder @ Wednesday Relations

08.40 | Question & summarize

Target group

This webinar is best suited to those of you in a management role within Marketing, CRM, Marketing Automation, Content Management, or Email Marketing. The webinar is unfortunately not open for competitors to our partner ON24.

Are you interested but do not have the opportunity to see this webinar live? Sign up anyway, and we will make sure you get access to the recorded version afterwards.

Speakers

Micaela Johansson

Digital Marketing Specialist @ Atlas Copco Tools Nordic

Micaela arbetar idag på Atlas Copco Tools Nordic som säljer och marknadsför industriverktyg och monteringslösningar för den nordiska marknaden inkluderat Sverige, Norge, Danmark och Finland. Hon ansvarar för framtagandet av den digtiala marknadsstrategin och de taktiska planerna samt implementation på alla de digitala kanalerna inklusive webb, sociala medier, email/marketing automation, o.s.v. Tillsammans på en daglig basis arbetar Micaela med både teamet för försäljning och produkt, för att skapa innehåll, kampanjer och material för att utbilda och bidra till ett mervärde för våra kunder. Ansvarar även för förvaltningen och processutvecklingen av vårt CRM-system internt. Tidigare arbetat som CRM & Kommunikationschef inom bilindustrin, samt gjort en Master inom Digital Affärsutveckling.

Tayse Pallaoro

Head of Marketing @ Sandvik DPA

Growth driver for international businesses with a 15-year professional experience that spans markets worldwide and includes the complete portfolio of marketing and communications. Skilled in commercial strategy, data-driven processes, sales & marketing tech stack, lean customer journeys, ROI/metrics analysis. 

Mats Gustafsson

FOUNDER @ WEDNESDAY RELATIONS

Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.

Webinar Partner

Through the ON24 Platform, marketers can build data-rich, interactive webinar and content experiences, understand audience behavior and turn that intelligence into action. Informed by more than a billion engagement minutes — including 12 million polls, 1.3 million surveys, 1.5 million conversations, and conversion of over 17 million resources — marketers drive more revenue from ON24 experiences than any other digital channel.

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