Wednesday Executive

Scaling B2B Business With Experience-led Growth based on AI

Scaling B2B Business With Experience-led Growth based on AI




17.00 - 20.00


Konstnärsbaren (KB)
Smålandsgatan 7, Stockholm

Scaling B2B Business With Experience-led Growth based on AI

In the dynamic world of business, an exciting narrative unfolds—one that delves into the art of scaling B2B enterprises with a captivating focus on experience-led growth. Brace yourself for a transformative journey that reshapes the very essence of productivity within sales, marketing, and customer service. As these key pillars join forces, their mission is clear: to deliver extraordinary experiences for both customers and partners. The result? A metamorphosis that not only elevates customer satisfaction but also enhances the insightful resources available, propelling your business forward into a realm of unprecedented success.

Delve into the essence of experience-led growth as Jo O'connor unravel the pivotal components that shape this transformative journey. At the heart of these revelations lies the key to unlocking unparalleled potential – the adoption of AI and Generative AI. Discover the heartbeat of this phenomenon through a trio of core elements:

  • Customer data
  • Interactive self-service experiences 
  • Intelligent automation 

Discover the concept of Wednesday Executive!


17.00 | Welcome and Drinks

17.30 | Moderator Presents the Agenda for the Evening
Mats Gustafsson - Founder & CEO | Wednesday Relations

17.45 | Scaling B2B Business With Experience-led Growth Based on AI
Jo O’Connor, Principal Solutions Consultant | Adobe

18:15 | Contribute your thoughts and challenges through a group conversation over dinner

  • What do we need to deliver extraordinary experiences for both customers and partners?
  • In what areas do we see AI as an important tool to improve Customer Experience?

19:50 - 20.00 | Summarizing and ending

Target Group

As part of a selected group from line organizations, you will have the chance to network with Executives, Directors, Managers and decision makers within Marketing, E-Commerce, Customer Experience, Digital, and IT.

Please note the event is limited to 10 guests and is free of charge to participants. This Roundtable is only directed to leaders / decision makers.

I appreciate the format of sharing experiences across industries. Activities like this give insights into differences, but above all, into similarities that we have in today's society and companies.

- Executive Roundtable participant

A very rewarding evening with interesting discussions and new insights. Very nice to meet like-minded people from different industries who share their thoughts and experiences!

- Executive Roundtable participant

Speakers & Host

Jo O’Connor

Principal Solutions Consultant | Adobe

Jo has always been fascinated by solving problems, which is probably why she is now a solutions consultant. At Adobe she works with customers and partners to use Adobe technology solutions to deliver real business value. She started her working life as a scientist, and has now come full circle. Increasingly using the data and modelling techniques from those days to help customers move into the world of machine learning and artificial intelligence. The world is changing, and she is proud to be working with Adobe to help her customers to move in that changing world with confidence.

Mats Gustafsson Waxler


Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.

Application of interest

Executive Partner

Adobe is the global leader in digital experience and digital media solutions. Our tools and services allow our customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time and achieve greater business success. We help our customers make, manage, measure and monetize their content across every channel and screen.

Lägg till i kalender
Real Time Web Analytics