The greatest challenge marketers have been facing is balancing personalisation with privacy. Today, we’ve seen an even bigger challenge to respond quickly to new circumstances with empathy while continuing to manage a customer experience that is both valuable to customers and brands. As a result, agencies face an even bigger challenge managing their clients’ expectations while navigating an enormously proliferated technology landscape that creates relevant and contextual ‘micro moments’ with consumers without encroaching on their privacy. Selligent Marketing Cloud has come together with Wednesday Relations to share how to find your MarTech sweet spot and why partnering with technology vendors does not have to be complicated.
14.00-14.05 | Introduction Wednesday Relations
14.05-14.20 | Top tips for agencies to continue adding value to clients during uncertain times
14.20-14.50 | How Selligent works with agencies for continued client success now and in the future
14.50-15.00 | Questions and summarize
This webinar is suited to those who manage the commercial efforts within marketing/digital agencies; consultancies; or any company who helps brands transform their customer engagement practices through technology. The seminar is unfortunately not open for competitors to our partner Selligent.
Hinna has been working in the marketing automation sector since 2012 shaping how companies like Selligent and IBM drive demand through their go to market partners. Specialising in physical and digital events, Hinna has driven brand awareness across global regions working with direct and indirect channels.
Prior to the launch of her marketing career, Hinna was studying Business Management in the UK and in Hong Kong. Outside of Hinna’s professional life, she enjoys travelling and yoga.
After joining Selligent in 2009, he has built up strong client relationships as a Professional Services Consultant with big name brands like Orange, Gulfnews, Marie-Jo, Bpost Bank, ASR insurances just to name a few. Dennis’ background in Applied Informatics gave him the technical background he needed, combined with commercial experience to progress within the organisation through the ranks to a position of leadership across two key regions for Selligent.
Today Dennis is responsible for sales in Benelux, and sales & partnerships in Nordics. Nordics is a relatively new market for Selligent however the company has already started to make a name for themselves with the Dennis’ direction. After a series of successful collaborations with partners and brands like Nordisk Film, Alma Media, Apotek Hjärtat, and Ørsted, Dennis and his team are devoted to further build the crucial partner eco-system in Nordics.
Mats grundade Wednesday Relations 2002 och har gedigen erfarenhet av marknadsföring, försäljning, digitala affärer och CRM. Mats har arbetat i ledande befattningar inom marknadsföring och försäljning både i Sverige och internationellt. Tillsammans med Wednesday Relations har Mats utvecklat en stor mängd konferenser och seminarier inom ovan ämnen och är även en populär och erfaren moderator.
Selligent Marketing Cloud is a marketing automation platform that enables B2C brands to engage consumers across all critical channels. Built for the relationship marketer, Selligent Marketing Cloud is the only marketing cloud built on single code base, featuring artificial intelligence and a Customer Data Platform with a universal consumer profile at the core of every action.