Wednesday Executive

Successful Customer Experience Management in the 21st century

Successful Customer Experience Management in the 21st century




17:00 - 20:00


Smålandsgatan 7



Successful Customer Experience Management in the 21st century

Together with our partner SAP we will facilitate an Executive Round Table to discussion around how to win in the 21st century and withstanding the threat of disruption. It requires listening intelligently to both respond in real-time and deliver mass personalized experiences while constantly improving the processes and services of the enterprise. It is important to know your own purpose – but it is vital to know what your customers and key stakeholders expect from you and your purpose in the future.

As part of a selected group, you will have the chance to network with Marketing Leaders in Sweden. This Round Table is exclusively directed to leaders/decisions makers within Marketing, CRM, Customer Experience from across all vertical sectors, in medium to large companies.

Please note that this event is limited to 12 guests and is free of charge for the participants.


17:00 | Welcome and drink

17:30 | Moderator presents the agenda for the evening

Mats Gustafsson, founder & CEO, Wednesday Relations

17.35 | Purpose & Customer Experience Management

  • Providing seamless experiences across channels
  • Understanding customers’ behavior and providing a contextual experience
  • Retaining customers
  • Driving customer loyalty
  • Providing customers with relevant content in real-time

Jonas Almstrup, Head of Nordic Customer Experience, SAP EMEA North

18.05 | Contribute your thoughts and challenges through a group conversation over dinner

20.00 | Summarize and ending

Kitty Wahlqvist

Lojalitet @ Länsförsäkringar

"Great format, good mixture of companies in order to gain new insights and raise your eye on the issue!"

Lina Sundqvist

CRM @ Postkodlotteriet

"Exceeded my expectations. Many interesting discussions and dialogues. New contact paths were created, potential business partnerships aroused, and a lovely feeling of confirmation that we are thinking right"

Jonas Almstrup

Head of Nordic Customer Experience @ SAP EMEA North

Jonas is responsible for SAP's Customer Experience solutions in the Nordic region. In other words, he is interested not only in SAP's customers, but also in SAP's customers customers. With 30 years of experience in consulting, marketing and sales of information-technology, Jonas is focused on helping companies create growth, profitability and customer satisfaction through increased decisiveness and relevance. Jonas is very engaged in sustainability and how companies can help shape and capitalize in the imperative change that our environment and climate challenges require of us. Jonas holds a Bachelor in Computer Science from the University of Copenhagen and an MBA from San Diego State University.

Mats Gustafsson


Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.

Send your interest

Executive Partner 

SAP unlocks a world of digital innovation, customer value and growth that builds trusted relationships between brands and customers. Built on the foundation of the Intelligent Enterprise and powered by an open and extensible platform,  the technology suite, SAP C/4HANA empowers businesses to manage the complete customer experience by putting a consent-driven, single customer view at the center of the business. It brings together customer data management, machine learning and microservices to power real-time, intelligent customer engagements across sales, customer service, marketing and commerce. SAP helps brands build long-term competitive differentiation and loyalty through experiences that are trusted, personal, helpful, and connected to help customers achieve their goals.

Real Time Web Analytics