Wednesday Executive

The Art of Relevance

The Art of Relevance




17.00 - 20.00


Smålandsgatan 7



The Art of Relevance

Together with our partner Salesforce we will facilitate an Executive Round Table to discussion around harnessing the power of data and emerging technologies like AI, Voice and IoT to build personalised customer connections at scale.

  • Personalise with intelligence - Leverage data and Einstein to orchestrate every interaction with the power of AI. Listen, interpret, and respond to customer intent, and deliver personalized communications in a trusted way.
  • Engage across the entire journey - Create two-way, real-time engagement from awareness to advocacy. Dynamically deliver the next best action for each individual at scale, and connect every touchpoint to engage customers across the entire journey.
  • Know your customer

We have invited Cliff Seal, UX Lead Pardot at Salesforce to discuss his view on the ongoing digital transformation of marketing and sales. Cliff is a new breed of marketer born digital, and social. He is a writer and researcher within the field of marketing automation and design thinking and an expert on the modern consumer behaviours.

As part of a selected group, you will have the chance to network with Marketing Leaders in Sweden. This Round Table is exclusively directed to leaders/decisions makers within Marketing, CRM, Communication, SEO, Customer Experience, Customer Insight, Digital Innovation, Digital Marketing and Strategy in medium to large companies.

Following companies are already booked for the event: PostNord, Gudrun Sjödén, Tre, Bonnier News, SEB, Upplands Motor, AMF Fastigheter, Bluestep Bank, Eniro, EnterCard, Alfred Berg Fonder and Axfood.

Please note that this event is limited to 12 guests and is free of charge for the participants.


17.00 | Welcome and drink

17.30 | Moderator presents the agenda for the evening

Mats Gustafsson, founder & CEO, Wednesday Relations

17.35 | The Art of Relevance

  • CMO and digital marketing content to share based on our latest research - new metrics, tech investment priorities, cultural and business process changes
  • Near future expectations on Marketing

Cliff Seal, UX Lead Pardot, Salesforce

18:15 | Contribute your thoughts and challenges through a group conversation over dinner

19:50 | Summarize and ending

Kitty Wahlqvist

Lojalitet @ Länsförsäkringar

"Great format, good mixture of companies in order to gain new insights and raise your eye on the issue!"

Lina Sundqvist

CRM @ Postkodlotteriet

"Exceeded my expectations. Many interesting discussions and dialogues. New contact paths were created, potential business partnerships aroused, and a lovely feeling of confirmation that we are thinking right"


Cliff Seal

UX Lead Pardot @ Salesforce

Cliff Seal works as UX Lead Pardot at Salesforce helping build world-class B2B marketing tools. He is passionate about keeping people at the heart of design. Cliff is an accomplished speaker and have given talks around the world. He mostly focus on the intersection of user-centrism, marketing, and design thinking. Through an appropriate mixture of data and humor, he take a unique approach to complex topics, making them both informative and enjoyable.

Mats Gustafsson


Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.

Send your interest

Executive partner

Salesforce is the global leader in customer relationship management (CRM). Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, internet of things, and artificial intelligence—to connect to their customers in a whole new way. For information, please visit

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