Latest Insights about the Connected Consumer

Hear the results of a new global index report where 5,000 consumers from around the world talk about their behaviour and the tech trends that influence their brand interactions. What they told us will surprise and enlighten you – and impact your marketing.

Today’s connected consumer expects highly personalised experiences that feel effortless and that respect his or her privacy. Tim Stone, Global Head of Revenue Marketing at Selligent, will share key insights from this new research which uncovers how consumers feel about the way brands are using social media, voice-enabled devices (“voice assistants”), and what they find helpful versus creepy when it comes to omni-channel personalisation. Tim will also give 'real life' examples where marketers from top brands are getting it right with the support of Selligent’s agency partners who help them to unlock long term customer relationships. Find out how working with Selligent, as a customer or as a Partner can help you grow your business.

Program

07.30 | Registration and breakfast

08.00 | Introduction Wednesday Relations 

08.05 | The Connected Consumer

Hear the results of a new global index report where 5,000 consumers from around the world talk about their behaviour and the tech trends that influence their brand interactions. What they told us will surprise and enlighten you – and impact your marketing.

Sam Counterman, Head of Marketing, Norther Europe at Selligent Marketing Cloud

08.45-08.50 | Questions and summarize 

Psst .. don't miss the Marketing Automation Day which starts right after the breakfast seminar!

Target Group

This seminar is for you who works in a line organization within Buisness Development, CRM, Customer Service, Customer Experience, Customer Improvement/Retention, Customer Journey, Marketing and Loyalty from across all vertical sectors. The seminar is unfortunately not open for competitors to our partner Selligent.

Speaker

Breakfast Partner

Selligent Marketing Cloud is a marketing automation platform that enables B2C brands to engage consumers across all critical channels. Built for the relationship marketer, Selligent Marketing Cloud is the only marketing cloud built on single code base, featuring artificial intelligence and a Customer Data Platform with a universal consumer profile at the core of every action.