Wednesday Breakfast

The Creative Dilemma; It’s not all about data

The Creative Dilemma; It’s not all about data




08:00-08:50. Frukost & registrering från kl 07:30.


Gothia Towers
Mässans gata 24, 412 51 Göteborg



The Creative Dilemma; It’s not all about data

Advances in big data and AI have marketers closer than ever to achieving a true 360-degree view of their customers. But is that really the ultimate end game? While marketers agree that data is important, a singular focus on amassing more data is often done at the expense of creative and the overall visual experience for the consumer.

In this session, we discuss why in 2019, we predict that marketers will shift attention back to creative and how they can pair it with data for a more balanced approach that results in both personalised and engaging visual experiences.

This year and beyond, brands need to think about how they can create unique, data-driven visuals that go beyond segment-level personalisation and traditional dynamic content that is based on the limited data available when a campaign is launched.  Marketers need to bring the same attention and focus they have had on data and deliver campaigns that speak the visual language of their customers. 

In this session we will look at the shift in the market and how you as marketers can be ready for the visual era.

Keys learnings

  • How to deliver compelling visual experiences, that are relevant to each individual based on their behaviours and preferences
  • How to turn data into engaging creative
  • How to increase reach and consistency through Intelligent Creative across channels
  • Examples of how innovative marketing leaders have made the shift to visual and are delivering remarkable results


07:30 - 08:00 Breakfast and registration

08:00 - 08:05 Introduction Wednesday Relations

08:05 - 08:45 The Creative Dilemma; It’s not all about data

08:45 - 08:50 Questions and summarize

Target group

The seminar is for you who work in line-position within Marketing, Digital, CRM, Customer Journey and Customer Experience. We are happy for tech partners and agencies to attend but it is not open to competitors to our partner. Thanks for your understanding.


Emily Booth

Strategic Account Director, Movable Ink

Emily is a Strategic Account Director at Movable Ink, working extensively in the Nordic region managing our relationship with Spotify, AKQA and Danske Spil. Prior to life at Movable Ink, Emily worked at IBM supporting a wide range of clients from STA Travel to Prudential Insurance, though nothing prepared her for marketing life quite like her years in an agency, where Emily worked as a campaign planner.

Breakfast partner

Movable Ink offers the leading intelligent content platform, which enables marketers to power real-time personalization that drives performance, increases productivity and delivers compelling consumer experiences. More than 600 leading brands such as Delta, eBay, Spotify, and The Wall Street Journal rely on Movable Ink to create rich, relevant, real-time experiences. The company is headquartered in New York City with offices in Chicago, London, and San Francisco.

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