Wednesday Executive

The Journey to Meaningful Personalisation

The Journey to Meaningful Personalisation




14.00 - 15.30





The Journey to Meaningful Personalisation 

With 72% of consumers expecting brands to understand their unique needs and expectations, now more than ever there is increased importance on turning data into a meaningful interaction with your consumers. You can have all the data and technology in the world, but if your content is not contextually relevant, it will have far less impact. 

Many organisations have invested heavily in the data to understand customers better as individuals and the tools to personalise are often also in place. What is missing is the link between smart marketing software working in the background and the content that needs to be personalised and delivered at scale to turn those insights into engaging and highly visual customer experiences.

In this virtual round table session, we discuss why we have seen a shift within Marketers as they turn their attention back to creative and how they can pair it with data for a more balanced approach that results in real time customer engagements.

As part of a selected group, you will have the chance to network with Marketing Leaders in Sweden. This Round Table is exclusively directed to senior digital marketers from across all vertical sectors, in medium to large companies.

Please note that this event is limited to 12 guests and is free of charge for the participants.


14.00 | Introduction - Moderator presents the agenda
Mats Gustafsson, CEO & Founder, Wednesday Relations

14.10 | The Journey to Meaningful Personalisation
 - Discover how to pair creativness and data to create engaging and highly visual customer experiences.
Emiliy Booth, Strategic Account Director, Movable Ink

14.30 | Fireside Chat with L'Occitane 
Led by Cornelia Janze, Client Experience Manager, Movable Ink with Noa Mokhnachi, Senior CRM Officer, L'Occitane & Gregory Tuck, Assistant Email and Affiliate Marketing Manager, L'Occitane

15.00 | Group discussions in break out sessions - an opportunity to contribute your thoughts and questions on current trends and challenges marketers are facing

15:20 | Questions and summarize


Kitty Wahlqvist

Lojalitet @ Länsförsäkringar

"Great format, good mixture of companies in order to gain new insights and raise your eye on the issue!"

Lina Sundqvist

CRM @ Postkodlotteriet

"Exceeded my expectations. Many interesting discussions and dialogues. New contact paths were created, potential business partnerships aroused, and a lovely feeling of confirmation that we are thinking right"

Emiliy Booth

Strategic Account Director

Emily is a Strategic Account Director at Movable Ink, working extensively in the Nordic region managing our relationship with Spotify, Norweigan Airlines and Danske Spil. Prior to life at Movable Ink, Emily worked at IBM supporting a wide range of clients from STA Travel to Prudential Insurance, though nothing prepared her for marketing life quite like her years in an agency, where Emily worked as a campaign planner.

Noa Mokhnachi

Senior CRM Officer @ L'Occitane Ltd

Noa Mokhnachi is Assistant CRM Manager and joined L’Occitane in November 2018 in the Ecommerce and Digital marketing teams before moving over to CRM in early 2019 to drive the DM and relational emails strategy for L’Occitane UK & IRL, where she focused on revamp of relational campaign focusing on customer needs and personalisation. She is also in charge of the database management and Data analysis for the wider business. Prior to L’Occitane, Noa was in Ecommerce for Sweaty Betty.

Gregory Tuck

Assistant Email And Affiliate Marketing Manager @ L'Occitane Ltd

Greg is Assistant Email and Affiliate Marketing Manager for L'Occitane UK & Ireland. For the past 2 years, Greg has driven L'Occitane's Email marketing campaigns, which included the on boarding of Movable Ink where he has focused on personalisation, mobile optimisation and omnichannel communications. Greg spends the rest of his time optimising L'Occitane's Affiliate channel, working closely with voucher, cashback and content partners.

Mats Gustafsson


Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.

Send your interest

Executive Partner

Movable Ink helps digital marketers create visual experiences that move people. More than 700 of the world’s most innovative brands rely on Movable Ink’s visual experience platform to automate the creation of unique on-brand experiences for each consumer across email, web, and display. With more than 300 employees, the company is headquartered in New York City with offices in San Francisco, Chicago, and London. Learn more at

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