Wednesday Hybrid
The Personalization Imperative: Why Customer-Centricity Matters
The Personalization Imperative: Why Customer-Centricity Matters
Datum
8jun
Tid
08:30 - 09:30
Plats
Berns | Berzelii Park Stockholm and Online
Pris
Kostnadsfritt
The Personalization Imperative
Customer-centricity is a top priority for brands today, and those who underdeliver risk falling behind in today's competitive landscape. The heightened personalization imperative requires marketers to keep up with the ever-changing customer expectations, colliding with the realities of what it takes to execute a 1:1 up-to-the-moment program that also delivers on the brand promise.
Hear the discussion on how brands can strike a balance between customer demands, privacy, and trust while delivering best-in-class omnichannel experiences that keep consumers coming back for more.
Join this breakfast to learn:
- How to build a clear customer journey across platforms
- The importance of activating first and zero party data in every touchpoint
- How to meet customers where they are
- How to scale this through Automation
What is Wednesday Hybrid?
At Wednesday hybrid you can choose to participate at the physical venue, including breakfast and networking, or in the comfort of your own home/office via the live stream. When booking your ticket, you can choose which participation option you prefer.
Secure your ticket, in a participation-format that suits you, in the menu to the left.
Program
8.00 | Breakfast
Registration and breakfast for those joining us at the venue
8.30 | Introduction
Mats Gustafsson, CEO & Founder @ Wednesday Relations
8.35 | The Personalization Imperative: Why Customer-Centricity Matters
Fredrik Salzedo - Director Global MarTech & CRM @ Warner Bros. Discovery
Emily Booth - Senior Director, Northern Europe @ Movable Ink
9.25-9.30 | Questions and summary
Target group
The session is suited to those that work within marketing, CRM, Customer Experience and Mobile. The seminar is not open for competitors to our partner.
Are you interested but do not have the opportunity to see this webinar live? Sign up anyway, and we will make sure you get access to the recorded version afterwards.
Online registration closes 1 hour before the webinar starts.
Secure your physical ticket with breakfast or online attendance in the menu to the left.
Speakers
Fredrik Salzedo
Director Global MarTech & CRM, Warner Bros. Discovery
Fredrik is the Director of Global MarTech & CRM at Warner Bros. Discovery, leading the team making sure discovery+'s MarTech & CRM capabilities stay on top of cutting-edge possibilities globally in all the regions the streaming service exists in. Constantly exploring new technologies and making sure discovery+ offers the latest within automation to its customers, making sure the CX is at a best-in-class level and always keep pushing its innovation.
Emily Booth,
Senior Director, Northern Europe @Movable Ink
Emily is the Senior Director of Northern Europe at Movable Ink, leading a team who are focused on continuing Movable Ink’s global success across the Nordic and Benelux market. Having spent 4.5 years growing important clients for Movable Ink, including Pandora, Burberry, and Klarna, Emily is now responsible for growing Movable Ink’s portfolio of clients, and to support existing clients’ success in the region.
Mats Gustafsson
CEO & FOUNDER @ WEDNESDAY RELATIONS
Mats founded Wednesday Relations 2002 and have extended experience in marketing, sales, digital business and CRM. Mats has worked in line-positions within marketing and sales in Sweden and worldwide. Together with Wednesday Relations, Mats has created a lot of conferences and seminars, and is also a very popular and well-experienced moderator.
Breakfast Partner
Movable Ink helps businesses earn attention in a world where time is precious and creativity is power by activating any data into real-time, personalised content for any customer engagement. More than 700 of the world’s most innovative brands rely on Movable Ink to accelerate their marketing performance. Headquartered in New York, Movable Ink and its more than 300 employees serve a global client base throughout North America, Central America, the UK, Europe, Australia and Japan.
